BioTensils

1. Saving Spring – One Utensil at a Time… A Movement A Call A Promise BioTensils From Plastics to Life: A Green Business Plan

2. PureInspirations… -Sustainability through good business sense 2/31 • For us, this isn’t simply about earning money or about passing a Marketing Class… • For us…Earth, the place we call home, is calling on to us… And that’s why we’re doing this… • Simple Solutions: A Company… A Movement (A Promise to Help Earth Regain its Balance) • We Believe, Spring Will Come Again… It is a curious situation that the sea, from which life first arose, should now be threatened by the activities of one form of that life. ~Rachel Carson

3. What are we going to do? 3/31 • Plastics, Disposables… A Throw Away Society… • If we can’t make people stop using plastic, then we can make plastic safer • An Act of Adaptation • BioTensils: Plastic utensils that goes back to the environment in 60-90 days. There is a sufficiency in the world for man's need but not for man's greed.  ~Mohandas K. Gandhi

4. What are we going to do? 4/31 For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled – Richard Feynman

5. How are we going to do it? 5/31 • Five Step Process • Study the Industry – Listen, Observe, Learn • Get BioTensils Up and Running • Price it Competitively • Market it to Major Consumers (Fast Food Chains) • Safeguarding BioTensils: Ensuring the Earth Tomorrow Till now man has been up against Nature; from now on he will be up against his own nature. -Dennis Gabor

6. Study-Listen, Observe, Learn The Domino Effect… 6/31 -Fast food companies are expected to continuously allot bigger budgets for promotional campaigns like the Ronald McDonald’s House Charities’ distribution of reading materials… -Increased demand for ready-to-eat meals will create demand for disposable goods such as disposable spoons and forks, and polystyrene products. The activist is not the man who says the river is dirty. The activist is the man who cleans up the river. – Ross Perot

7. Study-Listen, Observe, Learn What have we learned? 7/31 Strengths • Biodegradable Utensils are the first of its kind locally. • Oxo-Biodegradable Utensils have faster degradation time. • The cleanliness of using plastic utensils can prove to be more efficient than using reusable silverwares. Weaknesses • Cost of Chemical Additive Increases Base Price of BioTensils • Lack of Experience and Learning Curve We do not inherit the earth from our ancestors, we borrow it from our children.- Native American Proverb

8. Study-Listen, Observe, Learn 8/31 Opportunities • Present society has shifted its outlook towards advocating environmental compatibility. • Bills have been proposed to reduce the usage of plastics in the commercial industry. Threats • Oil industry affects the supply and demand for such plastics • .Instability of the Dollar-Peso Exchange Rate Man must feel the earth to know himself and recognize his values.... God made life simple. It is man who complicates it. -Lindbergh

9. Study-Listen, Observe, Learn 9/31 The universe is not required to be in perfect harmony with human ambition. – Carl Sagan

10. So now, who is going to buy it? • Study-Listen, Observe, Learn 10/31 • Fast food chains (Jollibee, McDonald’s, Yum! Brands, etc.) • Small to medium food enterprises • Food packaging wholesalers • Any one who wants to save the Earth! We cannot command Nature except by obeying her.-Francis Bacon

11. Study-Listen, Observe, Learn And, how much? 11/31 • “In the island of Luzon… an average of 284 cases (2000 pieces per case) of fork and 243 cases of spoon are distributed daily.” -Jollibee Inventory Staff -Jollibee Inventory Staff If civilization has risen from the Stone Age, it can rise again from the Wastepaper Age. –Jacques Barzun

12. On the Mark…Get Set Go! 12/31 Waste not the smallest thing created, for grains of sand make mountains, and atomies infinity. –E. Knight

13. On the Mark…Get Set Go! 13/31 Retail Store – for not customized and small orders Lounge – for meetings with clients and with employees -Unoccupied space allotted for production line expansion Nature provides a free lunch, but only if we control our appetites.  ~William Ruckelshaus

14. On the Mark…Get Set Go! 14/31 Every day is Earth Day

15. How much is earned? 15/31 Profits = saving the Earth We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut

16. Pricing it Competitively 16/31 Just to show you how competitive we are We could have saved the Earth but we were too damned cheap. – Kurt Vonnegut

17. Getting it Out THERE! 17/31 In Four Ways A Roadshow for the Major Clients McDonalds, Jollibee, Yum Brands - Call them personally and schedule a meeting • Present to top management - what is the product, how it is made, cost and special promos, benefits • Offer samples for them to see and study • Negotiations for interested clients Economic advance is not the same thing as human progress. ~John Clapham

18. Getting it Out THERE! 18/31 Manila F.A.M.E • October (3 days) • Set up a booth and exhibitor • Give out brochures • Videos playing about plastics in general, oxo-biodegradable technology • Show samples • Negotiations about ordering and payment I'm not an environmentalist.  I'm an Earth warrior.  ~Darryl Cherney

19. Getting it Out THERE! 19/31 The PR Campaign Write-ups (twice a month) • Personally hire famous writers to write articles and columns about Biotensils (state the situation, introduce product, technology behind it, benefits) Information Sheet / Posters (whole year) • Distribute to food establishments, public offices, schools Website (www.simplesolutions.com) • How clients and consumers get access to us We never know the worth of water till the well is dry.  ~Thomas Fuller

20. Getting it Out THERE! 20/31 Special Feature: Simple Solutions presents BioTensils – earth saving utensils Don’t blow it, good planets are hard to find. – Time BioTensils-For Greener Eating

21. Getting it Out THERE! 21/31 There is nothing in which the birds differ more from man than the way in which they can build and yet leave a landscape as it was before. ~Robert Lynd

22. Getting it Out THERE! 22/31 I'm not an environmentalist.  I'm an Earth warrior.  ~Darryl Cherney

23. Getting it Out THERE! 23/31 • Earthday - BioTensils as utensils for their meals • Sponsor Greenpeace by donating 1% of our net income before taxes • Quid pro quo with Greenpeace. • Sponsor feeding programs (DOH) I think the environment should be put in the category of our national security.  Defense of our resources is just as important as defense abroad.  Otherwise what is there to defend?  ~Robert Redford

24. Andnow, allow us to show you financial viability 29/31 • A total of 2M for Advertising • 50% Equity ; 50% Debt – The Moderate Approach • To Sustain Simple Solutions, we need to sell 4600 units • A Net Income of 4 Million Pesos for Year 1 • 1% of which goes to Greenpeace To live a pure unselfish life, one must count nothing as one's own in the midst of abundance. -Buddha

25. And even if… 30/31 Labor Shortage Product Duplication PowerFailure • Remind market about BioTensils being the pioneers in this technology • Competitive Credit Terms • Part-time workers • Powergenerator Equipment Breakdown Supply Shortage • Safety stock • On-call technician • Call supplier for technical support and safety stock Competition • Increase marketing campaign Because we don't think about future generations, they will never forget us. ~Henrik Tikkanen

26. BioTensils “To food establishments who want to take the step towards sustainable living, we offer BioTensils – plastics made safer. A Movement By: BioTensils Antenor Cruz Austria Riña Tan Zanganeh