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What does the product tell me? - The l aw and labels. Richard Hyde Northumbria Law School richard.hyde@northumbria.ac.uk. Information requirements – why do they matter?. Information requirements not labelling requirements Two goals Consumer choice Public health
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What does the product tell me? - The law and labels Richard Hyde Northumbria Law School richard.hyde@northumbria.ac.uk
Information requirements – why do they matter? • Information requirements not labelling requirements • Two goals • Consumer choice • Public health • Free movement within the EU – allows companies to use a single design within all 27 countries.
Information requirements – when do they apply? • Pre-packaged foods (so does not apply to restaurants, or to food sold loose) • That are sold to the consumer (or are packages for sale to the consumer)
Designing a label • Must not be misleading • Must be accurate • Must not make health claims, unless these can be scientifically verified • Mandatory food information
Mandatory Food Information Specific Foods? Small Packages Nutrition Declaration Ingredient List Alcoholic Strength Name of Food Allergy Notice Quantities FBO Net weight Storage Minimum Durability Provenance Instructions for use • Conspicuous • Visible • Legible • Indelible
What’s on a label? Quantities Name of Food Ingredient List FBO Net weight Storage Minimum Durability Instructions for use Allergy Notice Nutrition Declaration
Nutrition Declaration (per 100g/ml) Fibre Starch Field of Vision Fats Saturates Salt Energy Value Carbohydrates Protein Sugars Mono-unsaturates and Poly-unsaturates Polyols Alternative: Nutrition per Portion
Vulnerable consumers and designing food packaging This is the minimum size required. • Visually impaired consumers • Minimum height requirements (1.2mm) • Consumers with reading difficulties • Consumers with allergies • Older consumers • Child consumers
Designing a Label Bolognese RH All natural goodness Reduces cholesterol
Mandatory Food Information Specific Foods? Small Packages Nutrition Declaration Ingredient List Alcoholic Strength Name of Food Allergy Notice Quantities FBO Net weight Storage Minimum Durability Provenance Instructions for use • Conspicuous • Visible • Legible • Indelible
Information outside the label • Small packages • Distance selling of food products.