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Advantage Weichert: High Touch/High Tech Michael Montsko President, Weichert Lead Network

Advantage Weichert: High Touch/High Tech Michael Montsko President, Weichert Lead Network. Michael Montsko. President, Weichert Lead Network "100 Most Influential Real Estate Leaders" by Inman news. Leads our state-of-the-art customer contact center.

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Advantage Weichert: High Touch/High Tech Michael Montsko President, Weichert Lead Network

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  1. Advantage Weichert: High Touch/High Tech Michael Montsko President, Weichert Lead Network

  2. Michael Montsko President, Weichert Lead Network "100 Most Influential Real Estate Leaders" by Inman news. • Leads our state-of-the-art customer contact center. • Uses sophisticated technology to deliver responsive personal service to online and 800-number customers seven days a week. • The Weichert website averages 2.4 million visitors per month, and contact center specialists typically respond to a customer web inquiry in less than a minute. • In 2005, 2006, 2007 and 2008, Mr. Montsko was listed as one of the "100 Most Influential Real Estate Leaders" by Inman news. • Prior to joining Weichert, Montsko was vice president and chief technology office for YHD/Foxtons, Inc. • Designed and developed complex Internet applications for AT&T’s consumer long distance division.

  3. Real Estate Online Over 2.2 BILLION results! “Real estate”

  4. Real Estate online is very competitive Real Estate Sites Nat. Broker Sites Newspaper Sites MLS sites Local Office Sites Agent Web Sites

  5. Weichert.com Weichert.com is one of the Top 5 broker sites. Weichert.com is one of the 25 most popular real estate sites.* Weichert.com is rated in the top 1% of real estate Web sites. * Source: Hitwise • Hitwise data June 2009

  6. Weichert.com How does Weichert.com rank for the 16 East Coast States? • Hitwise data June 2009

  7. Weichert.com – East Coast Rankings Weichert.com is #1 Broker site for the East Coast* Weichert.com is #10 real estate site for the East Coast* * HitWise - Most Popular Websites in Business and Finance - Real Estate ranked by Visits from Selected Segments - 12 Rolling Weeks ending October 6, 2012 (CT, DE, DC, FL, GA, MD, ME, MA, NH, NJ, NY, NC, PA, NC, VT, VA ) • Hitwise data June 2009

  8. Over 1.4 Million leads sent 2003 -2012

  9. How do we do it? 9 components of WLN’s Multi Million dollar digital advertising budget • Search engine placement • Listing syndication partners • Lead purchasing • Banner Advertising • Link placement • Real estate directories • Social Media • Video Ads • Strategic Partnerships

  10. Listing Syndication Partners We have our own syndication company that syndicates to over 300 real estate sites across America

  11. Listing Syndication Partners NYTimes.com

  12. Trulia.com WLN purchases Featured Listings on Trulia.com

  13. Must Pay to Play Trulia.com

  14. Must Pay to Play Zillow.com

  15. Homefinder.com • Homefinder.com distributes our listings to 230+ newspaper web sites • Owned by the Tribune Co, Gannett, and McClatchy • Chicago Tribune, Orlando Sentinel, Baltimore Sun, Los Angeles Times, and Miami Herald • I-phone Open House search • Listings may not appear on some sites

  16. Listing Syndication Partners View Updated flyers Weichert.com & Weichert Lead Network Facts now available on Weichertone.com! Go to:

  17. Lending Tree partnership • WLN negotiated a deal with LendingTree to handle their customers who are interested in real estate services. • In 2012 WLN expects to receive over 100,000 customers from LendingTree

  18. Digital Branding Campaigns • WLN doesn't only focus on lead generation • WLN is working hard to build the Weichert, Realtors Brand • Real Estate shoppers are online • Almost 90% of buyers use the internet to search for a home

  19. Behavioral Banner campaigns The concept is simple; if an individual has demonstrated a recent focused interest on a particular product, service or travel destination, they are more likely to notice (and act!) on a related banner ad message they see - no matter what site they are visiting.

  20. Behavioral Banner campaign When they visit the real estate section they get TAGGED! When they visit a different real estate section they get TAGGED again! 3 tags and your it! The person is now flagged as a real estate intender. Now we can target them on thousands of other web sites.

  21. Re-targeting Banner campaign Would you like more Seller leads? When they visit the Seller section of Weichert.com they get TAGGED! Now we can target them on thousands of other web sites.

  22. Weather Banner campaign

  23. Weather Banner campaign • Sick of the Snow Campaign • Targeted weather channels • Ran campaign during snow storms • Targeted States hit by the storms • Over 9 Million impressions

  24. Banner Ads Weichert Banners Millions impressions on 1000’s of sites Banners Available on WeichertOne.com

  25. TV Ads “If a picture is worth a thousand words then a video is worth a million”

  26. TV Ads How many of you watch TV? How many of you record TV shows you watch? How often to you fast forward through the commercials?

  27. TV Ads on the internet The advantages of online video ads are that you only pay for complete views and you can do advanced targeting

  28. TV Ads YTD our video Ads have received almost 1 million Impressions!

  29. Jets = Brand Leveraging Leveraging secondary brand association to create brand equity Advertising on the NY Jets web site One of the sponsors of Jets Talk Live

  30. Facebook https://www.facebook.com/weichert Visit Weichert’s Facebook page and hit the “Like” button!

  31. Facebook Ads 622,738,383 Running Ads on Facebook How many times have our Ads been displayed on Facebook?

  32. Paid Search – Google, Bing, and Yahoo

  33. Paid Search – Google, Bing, and Yahoo WLN is now bidding on over 1 MILLION keywords on Google

  34. Paid Search – Google, Bing, and Yahoo YTD our Search Ads have been shown over 300 Million times!

  35. Paid Search – Google, Bing, and Yahoo YTD our Search Engine Ads have generated nearly 3 Million clicks to Weichert.com

  36. The Future of Awesome!

  37. Mobile Devices are changing the world

  38. Weichert iPhone App Weichert has invested and will continue to invest heavy in mobile technologies 2010 Weichert began development of our iPhone App 2011 Weichert revamped our mobile web site

  39. Weichert’s mobile and iPhone App traffic • Now get up to 700,000 visits per month! • YTD Mobile traffic is up over 300%!

  40. WeichertRents.com WeichertRents.com • Rental lead volume up 10% over last year! • Launched a new version of WeichetRents.com • New features include Improved Map Search • New listing pages • Overall improved look and feel! *Based on a minimum of 10 closed transactions

  41. WLN vs. The Industry Kathleen Devine Director of Sales, WLN

  42. The 2012 Weichert Challenge Two years ago we proved Weichert had the best lead generation system and response time! This year we tested: • Quickness and ease of web forms • Time between filling out web form and initial contact. • Notable experiences. *Based on a minimum of 10 closed transactions

  43. Internet Competition Weichert is the Winner! The Weichert Challenge See the full presentation on Weichert University! • We tested the competition and Weichert was the quickest live response of all 18 companies in our test. • Of those reviewed, Long & Foster was second, 30 minutes later. • Coldwell Banker, Century 21, Keller Williams and Prudential NEVER contacted us by phone. • Based on our experience, Weichert is clearly the winner in quickness and quality of response.

  44. Why is Weichert’s Internet Marketing Strategy Superior? We beat the industry’s response times! With 50% of internet inquiries unanswered ~ the national average response time is 2 ½ days!(NAR) Weichert’s state of the art National Call Center responds to internet inquiries in minutes. (Avg. 3 min.!) Often responding to Brand X listing inquiries long before the listing broker. Industry mainly emails leads: We scrub out 52% of inquiries and introduce you to a live customer on the phone at the peak of their interest. Giving you the best chance of conversion!

  45. Question #1 What % of 2011 Buyers found their Agent online? • 10% • 27% • 54% • 74%

  46. How Buyers found their agent 10% of 2011 Buyers found their Agent on a web site Source: NAR, 2010 Profile of Home Buyer and Sellers

  47. How Buyers found their agent 50% of 2010 Buyers were referred to an agent by a friend/family member or were past customers! Source: NAR, 2010 Profile of Home Buyer and Sellers

  48. PLUS all of the Residual Business Not actual customer images 1 lead has resulted in 14 additional customers and $128K commission!

  49. Possible Additional Income $150,000 $121,000 $50,000 $25,000 Lex LianosSales Associate Vienna, Virginia Christine McGuinessSales Associate Chevy Chase Uptown, DC Tonya DunkleSales Associate Paoli, PA Lorin ArnoldSales Associate Burlington, NJ

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