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*Zahra musthafavi*class of consumer behavior february 2012*class notes based on ujangsumarwan 2011. consumer behavior: theory marketing application. (perilakukonsumen: teoridanpenerapannyadalampemasaran). PT.ghaliaindonesia*department of community nutrition*college of human ecology*department of family consumer sciences*college of human ecology*bogor agricultural university*departemenilmukeluargadankonsumen*fakultasekologimanusia*institutpertanianbogor