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Teleseminars

Teleseminars. Bill O’Hanlon. Why Teleseminars?. You can do them from anywhere You can record them and turn them into money-making or marketing items There is no limit to the numbers you can have on the phone/web You can get participants from all over the world

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Teleseminars

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  1. Teleseminars Bill O’Hanlon

  2. Why Teleseminars? • You can do them from anywhere • You can record them and turn them into money-making or marketing items • There is no limit to the numbers you can have on the phone/web • You can get participants from all over the world • Everyone knows how to use the phone

  3. Types of Teleseminars • Preview calls for longer or more intense/expensive programs • Small group calls for consultation or training • Open calls with topic and questions • Interview/conversation calls in which you interview an expert or a colleague; or someone interviews you or several people have a conversation on some topic or area of expertise

  4. Setting Up a Teleseminar • Find the service you will use • You can start with free (freeteleconference.com) • Or paid (InstantTeleseminar/Nconnects) • Work out your topic/focus/outline/content • Set date/time for the call(s) • Set up a way for people to register • Capture email addresses • Take payments • Get links to put on blogs/websites/emails • Get the word out • Create slides, handouts and bonuses and put them up for downloading • Create autoresponders • Do and record the call

  5. Choosing a Teleseminar Service • Free or paid? • Can you schedule ahead? • Do you have your own permanent number? • Web component or telephone only? • Recording capabilities? • Multiple host option? • Audio controls? • See who’s on the call? • Hand raising capabilities? • Support? • Cost?

  6. Get a Great Shopping Cart • Captures emails • Manages autoresponders/broadcasts • Offers affiliate program • Hosts digital audios/video • Makes it easy to pay • PayPal/credit cards • Good tutorials • Good support • Reasonable cost

  7. Get a Great Email System • Captures emails/easy unsubscribe & update • Manages autoresponders/broadcasts • Great statistics • Allows plain text and HTML emails • Good tutorials • Good support • Reasonable cost

  8. Doing a Great Teleseminar • Great topic/content • Bonuses/deliver lots of value • Start right in; less intro/fluff • Great handouts • Slides • Web option available • Clear instructions • Follow-up; upsells

  9. What to Charge? • The benefits of free • Reputation development • Email list building • Product creation • Paid • What do others in your area charge? • What do you make per hour? • Anywhere from $25/hour-$100/hour • CE credits available? Extra charge or built-in?

  10. Overwhelmed?Outsource and Copy • Get someone who knows this stuff backwards and forwards to set it all up for you • Try Elance (www.elance.com) • Partner with people who have done it • Model on them • Pick their brains about how they do it and what components (shopping cart, teleseminar service, autoresponder/email management system, instructions) • Sign up for others’ teleseminars and model on them

  11. My recommendations • Instant Teleseminar Service • http://instantTeleseminar.com/productInfo.asp?x=781496 • Nconnects Teleseminar Service Premium • http://NConnects.com/ProductInfo/?x=781496 • 1ShoppingCart • http://www.webmarketingmagic.com/app/default.asp?pr=9&id=78775 PayLoadz is a gateway/credit card processing service • https://www.payloadz.com/ • Constant Contact email management • http://www.constantcontact.com

  12. On the cheap • FreeConferenceCalling • http://www.freeconferencecalling.com • E-junkie shopping cart • http://www.e-junkie.com • PayPal Internet payment system • https://www.paypal.com/us/mrb/pal=XQHC6GZZTJBMS • Mad Mimi email service • http://www.madmimi.com

  13. No mailing list? • Do calls for others • Offer a great bonus for signing up for your email list • Start a blog • Free on Wordpress.com • Offer free calls and tell everyone you know and ask them to spread the word • Make a YouTube video with valuable content and a link to your newsletter/website/blog with great bonus offer • Get a Facebook account; Get on Twitter; Get on LinkedIn

  14. Bill O’Hanlon 223 N. Guadalupe #278 Santa Fe, NM 87501 USA Bill@billohanlon.com www.billohanlon.com www.yourlifeoffreedom.com www.getyourbookwritten.com www.paidpublicspeaker.com Disclosure: Some links in this slide presentation and in the handouts contain affiliate links, which earn me a referral fee. I wouldn’t use an affiliate link if I didn’t believe in (and usually use) the service. And there is no extra cost to you (above what you would normally pay) when you click one of the links.

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