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Dig Deep: Donor Prospecting & Online Giving

Dig Deep: Donor Prospecting & Online Giving. Austin Merritt, DAXKO Operations Project Manager Britney McKim, DAXKO VP of Professional Services. Online Giving. Online Giving. Myth #1. People won’t give online. People won’t give online. 2008 contributions = $300 billion

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Dig Deep: Donor Prospecting & Online Giving

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  1. Dig Deep: Donor Prospecting & Online Giving Austin Merritt, DAXKO Operations Project Manager Britney McKim, DAXKO VP of Professional Services

  2. Online Giving

  3. Online Giving

  4. Myth #1 People won’t give online.

  5. People won’t give online 2008 contributions = $300 billion (that’s a lot of zeros)

  6. People won’t give online • $300 billioncontributed in 2008 • Only 4% contributed online

  7. People won’t give online

  8. People won’t give online • 75% of Americans have Internet access. • 94% of Americanswho have online access have shopped online. • Americans spent more than $186 billion buying merchandise over the Internet in 2008.

  9. Myth #1: People won’t give online Case in point

  10. Myth #2 Online giving replaces the face to face ask.

  11. OLG Replaces Face 2 Face The truth? Online giving should supplement traditional fundraising.

  12. OLG Replaces Face 2 Face Statistics from DAXKO Operations: 6.4 million members & program participants 1.2 million active membership units

  13. OLG Replaces Face 2 Face

  14. OLG Replaces Face 2 Face Step 1: Segment your database

  15. OLG Replaces Face 2 Face Step 2: Send targeted email solicitation

  16. OLG Replaces Face 2 Face Step 3: Track gifts coming in & follow-up

  17. Online Giving

  18. Myth #3 Online giving means I can only raise money through my organization’s website.

  19. One place to give

  20. Raise $ through my website

  21. Raise $ through my website

  22. Raise $ through my website

  23. Raise $ through my website

  24. Raise $ through my website

  25. Myth #4 We’re missing out on a larger gift

  26. We’re missing out on a larger gift The Truth? Recent OLG Stats: Avg gift size: $152 Avg gift size in December 2008: $248 Online giving volume increased by 68% in Q1 2009

  27. Conclusion Key Takeaways Return on Investment This is not a fundraising thing. It’s an association thing. Include your volunteers

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