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Yellofin dynamic variant funnelling

Yellofin dynamic variant funnelling. Overview. Optimising your sites has its limitations because it has to target all potential donors in different user groups.

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Yellofin dynamic variant funnelling

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  1. Yellofindynamic variant funnelling

  2. Overview Optimising your sites has its limitations because it has to target all potential donors in different user groups. Yellofin effectively breaks down each user group, allowing you to further target users based on their demographic or online behaviour. Websites caters for all types of users. Some users are repeat visitors, some are existing donors. Many arrive from campaigns, others are already aware of the cause. Yellofin instantly knows about your visitor and configures the site to show different content to different user types, based on data optimised for conversions.

  3. Process The Conversion Eye Data System Optimise Profile Variant Web Analytics

  4. Process - Profile PPC Repeat Visit ? Night or Day Existing Donor London Web Ad

  5. Process - Varient Donation Amount: Standard, Low, Increase DD Image: Day, Night Image: young person, animal etc. Navigation: Link to sub-site, Encourage login A/B: Banner colour ?

  6. Process - Optimise Web Ad Image: Night Repeat Visit PPC New Visitor Donation: Low Ask Image: John Evening Navigation: Link to sub-site Web Ad Image seen: John Repeat Visit Existing Donor Donation: Increase DD High Donor Image seen: Sophie Donation: Low Ask

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