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Porcospini - Hedgehogs Communication and Mainstreaming. Hedgehogs - Kick Off Meeting. 28-29 March 2011 Monastero del Lavello di Calolziocorte (Lecco). Barbara Grazzini Cooperativa Specchio Magico. AGENDA. Communication objectives Communication actions and expected outputs
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Porcospini - HedgehogsCommunication and Mainstreaming Hedgehogs - Kick Off Meeting 28-29 March 2011 Monastero del Lavello di Calolziocorte (Lecco) Barbara Grazzini Cooperativa Specchio Magico
AGENDA • Communication objectives • Communication actions and expected outputs • Visibility package • Website • Multilingual promotional materials • Communication mainstreaming actions • Timeschedule
COMMUNICATION OBJECTIVES • raising awareness of the opportunities that the project offers • mobilizing networking to improve dissemination of information • informing different target groups how the project contributes to local/international development • enabling regional/local authorities to become aware of results of the project and its initiatives • promoting the project outputs and results • achieving the project goals • creating bridge between different stakeholders and key actors • informing beneficiaries that the project benefits from DAPHNE III Programme
COMMUNICATION ACTIONS ACTIONS
VISIBILITY PACKAGE CORPORATE DESIGN
EU FUNDING VISIBILITY • The minimum that should be put in place: • The “LOGO” (i.e. the EU flag) with the following text: ‘With financial support from the Daphne III Programme of the European Union’ • On websites, publications, communication means, products and • deliverables add the following “Disclaimer”: • ‘This publication has been produced with the financial support of the Daphne III Programme of the European Commission. The contents of this publication are the sole responsibility of Hedgehogs consortium and can in no way be taken to reflect the views of the European Commission.’
WEBSITE GENERAL INFORMATION
WEBSITE (2) MULTILINGUAL WEB SITE
WEBSITE (3) INTRODUCTION
WEBSITE (4) CHARACTERISTICS
WEBSITE (5) CHARACTERISTICS
WEBSITE (6) HP PROPOSAL
WEBSITE (8) PARTNERS’ LOGOS
WEBSITE (10) NEWS
WEBSITE (11) PROJECT DESCRIPTION AREA
WEBSITE (12) GENERAL MENU
WEBSITE (13) PRIVATE AREA
WEBSITE (14) WEBSITE TIMESCHEDULE
MULTILINGUAL PROMOTIONAL MATERIALS Project promotional materials: • project leaflets • brochures • posters Media communication actions: • Press releases will be organised to communicate the project through the media to a wide public • Special articles on project results will be also published on professional and branch magazines managed by the partners All project partners will provide the WP responsible with the required info in English and in their own language and print out common promotional materials, will be free to produce local promotional materials using the common cliché created by the WP responsible and following the info and publicity rules
DISSEMINATION AND MAINSTREAMING ACTIONS Project promotional events: • Organisation of local institutional meetings – each partner in his/her own place • 1 international conference in Italy
TIMESCHEDULE SUMMARY OF PROMOTIONAL TOOLS