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Advanced Campaigning Rebecca Justin & Todd Jasin

Advanced Campaigning Rebecca Justin & Todd Jasin. Key Performance Indicators. United Way analyzed data to find 10 KPIs Top three KPIs show the most campaign growth: Segment Donors Leadership Involvement Volunteer Engagement. Key Performance Indicators. Key Performance Indicators.

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Advanced Campaigning Rebecca Justin & Todd Jasin

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  1. Advanced Campaigning Rebecca Justin & Todd Jasin

  2. Key Performance Indicators • United Way analyzed data to find 10 KPIs • Top three KPIs show the most campaign growth: • Segment Donors • Leadership Involvement • Volunteer Engagement

  3. Key Performance Indicators

  4. Key Performance Indicators

  5. Segment Donors • Increases campaigns on average nearly $50,000 dollars! • Provides year-round engagement

  6. Leadership Involvement • On average increases dollars by nearly $30,000 • Humanizes Leadership • Camaraderie

  7. Volunteer Engagement United Way Caring Connection found this to be true on a local level. Check out some results from 2010: • Accenture: 13% increase in volunteering → 17% increase in giving • Land O'Lakes, Inc: 25% increase in volunteering → 10% increase in giving • The Toro Company: 29% increase in volunteering → 9% increase in giving • U.S. Bancorp: An amazing 225% increase in volunteering → 18% increase in giving

  8. Small Group Activity

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