Campus/Community Radio in Canada: linking listeners to broadcasters with Web 2.0 technologies

1. Campus/Community Radio in Canada: linking listeners to broadcasters with Web 2.0 technologies Barry RookeJune 29 2011U Of Guelph CDE

2. Background • R&TV – Conestoga College • BA – U of Guelph • HRM – Conestoga College • MSc CDE – U of Guelph • 11 Years Community Radio Host (850+ Shows) • 4 Years Staff at CFRU in Guelph • Board of Directors Vice Chair

3. 1. Abstract/Outline • A study looking at how and for what purposes both stations and individual broadcasters connect to their listeners using a range of Web 2.0 technologies

4. 2. Goals • To create a “best practice” or framework to assist community radio in Canada to better connect to the communities it serves. • To determine the strengths of communication techniques within community radio in Canada, Australia, Asia and Africa in order to better support other community networks. • To contribute to the body of literature with respect to community building through social media and technological advances in other non-profit sectors. • To design a framework to assist in future communications in social media research.

5. 3 Travel • NCRC – June 6-12th – Halifax NS • 5th International Conference on Communities & Technologies – June 29 – July 2 - Brisbane, Australia • followed by 1 Week in Brisbane, Gold Coast, Sydney and Bangkok • Radical Media – Oct 8&9th – London, UK

6. TM Participatory Research S.M.I.L.E.S Closed Survey Structured Interview Co-operative Inquiry Internet Metrics Literature Review Split Methodology Inductive-Linking & Enabling System Qualitative Quantitative ProfessionalSupport Content Analysis for Visual Media (Visual Association) Probing Interviews Principal investigator Reflective Journal

7. 4. First Findings • Most community stations do NOT have any policy about social media • Programmers are looking for extra support and training • Commercial radio is effectively using social media, even reducing marketing

8. 5. Extra Help? • Recorded interviews – How can I compare? • How do I evaluate social media campaigns? • Tips for Surveys • How can I get more interest from the stations on getting involved in the process.

9. The End Barry RookePresenting Researcher Capacity Development and ExtensionUniversity of GuelphGuelph, ON, Canada, N1G 2W1+1 519 760 2679rookeb@uoguelph.ca 2011 Helen HamblyOdameAssociate Professor Capacity Development and Extension Chair University of Guelph+1 519 824 4120 *53408 hhambly@uoguelph.ca