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D.C. Veritas Week 5: Demand Creation

D.C. Veritas Week 5: Demand Creation. TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva. “Vertical Axis Wind Turbine”. Last Week Overview. Outlay the solar and wind markets Companies and Consultants interviews Analyzed the Customer Acquisition Cost

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D.C. Veritas Week 5: Demand Creation

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  1. D.C. VeritasWeek 5: Demand Creation TEAM: Durell Coleman Andrew Harner Diana Lin Pedro Silva “Vertical Axis Wind Turbine”

  2. Last Week Overview • Outlay the solar and wind markets • Companies and Consultants interviews • Analyzed the Customer Acquisition Cost • Case Studies in 20 different cities in 5 states • Actualized turbine cost • Including Wind and Incentives variables • Research and contact new “potential” customers • Plan our future…

  3. Residential Solar Market: Kyocera SOLARCITY Customers Own Installers Evergreen BP Solar LEASING Canadian SUNGEVITY Customers Third party SHARP Own Installers BP Solar LEASING or PPA

  4. Residential Solar Market: SunPower SUNRUN Customers Third party Sharp Kyocera LEASING MULTIPLE SELLERS & SUNPOWER Customers Third party & Cert. Installers SunPower

  5. Wind Market TODAY: Bergey Customers SUMMARY • None of the top 10 offers leasing or PPA • Biggest barriers are permitting and local wind info. • New FED incentives ! Cert. Installers Bergey

  6. Customer Acquisition Cost

  7. Web funnel Referenced to our web site Year 1 Year 5 300 000 hits 100 000 hits Fill out savings calculator 70% 50% Send request to sales 30% 20% Reconnection with viable customer 30% 30% Visit to site 80% 80% Close sale 10% 20% Total Revenue Total Revenue 1.44 million 18.14 million

  8. Case studies direct sale:

  9. Our Value Proposition D.C. Veritas Customers Third Party D.C. Veritas LEASING

  10. Our Future!

  11. QUESTIONS?

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