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Tobacco: The Smoker’s Gun A tool for trainers

Tobacco: The Smoker’s Gun A tool for trainers. Ministry of Health and Quality of Life, Mauritius (Health Information, Education and Communication Unit) Tel: 212 3222 , 211 2884. Factors influencing smoking (1). Peer pressure Desire to experiment Tobacco advertising and promotion

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Tobacco: The Smoker’s Gun A tool for trainers

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  1. Tobacco: The Smoker’s GunA tool for trainers Ministry of Health and Quality of Life, Mauritius (Health Information, Education and Communication Unit) Tel: 212 3222 , 211 2884

  2. Factors influencing smoking (1) • Peer pressure • Desire to experiment • Tobacco advertising and promotion • Role models

  3. Factors influencing smoking (2)Peer pressure GYTS 2008 • Peer pressure: 25.7% • Desire to experiment: 56.7%

  4. Factors influencing smoking (3) Tobacco advertising and promotion Why advertising? Attract new smokers (especially young people) Increase demand for tobacco Increase profits

  5. Factors influencing smoking (4)Tobacco advertising and promotion The Tobacco Industry associates smoking to: • Success • Courage • Fashion • Pleasure • Maturity • Emancipation

  6. Factors influencing smoking (5) • Actors • Musicians Role Models • Parents/relatives • Health professionals • Fashion Models

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