1 / 9

Maryland’s Oral Health Literacy Campaign

Maryland’s Oral Health Literacy Campaign. A Social Marketing Initiative John Welby, Project Director Office of Oral Health. What is an Oral Health Literacy Campaign?. Comprehensive communication campaign Reach at risk populations Primary target: low income families and children

zareh
Download Presentation

Maryland’s Oral Health Literacy Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Maryland’s Oral Health Literacy Campaign A Social Marketing Initiative John Welby, Project Director Office of Oral Health

  2. What is an Oral Health Literacy Campaign? • Comprehensive communication campaign • Reach at risk populations • Primary target: low income families andchildren • Appropriate messaging • Increase healthy behaviors • Reduce dental (oral) disease • Increase access to dental care in Maryland

  3. Why is it needed? • Tooth decay is the single most common childhood disease nationwide • Dental disease continues to increase among children 2 – 5 years of age • One third of children entering school will have untreated decay in their primary (baby) teeth • Dental disease can cause serious health problems and can affect a child’s well-being and self-esteem

  4. First Steps • Office of Oral Health – Federal Grant • Project Director • Social Marketing Firm -PRR, Inc. • University of Maryland – School of Public Health • Work Group • Advisory Committee • Communication Plan

  5. Our Goals • Reduce # of children and adolescents with dental caries (cavities) in their primary or permanent teeth. • Reduce # of children, adolescents, and adults with untreated dental decay • Increase the amount of children and adults who use the oral health care system

  6. Our Audience • Public -Children, Parents, Caregivers • Dental Community -Dentists, Pediatric Dentists, Other Specialties,Dental Hygienists, • Medical Community – PCP, Pediatricians, FamilyNurse Practitioners, Physician Assistants,Nurses • Other Non-Health Professionals – Social Workers, Case Managers/Case Workers • Policymakers/Legislators • Program Administrators

  7. Our message • Variety of messages • Depends on audience/media/venue • Identifying, defining and focusing • Evidence based – content to come from research findings at UMCP(SPH)

  8. How Will We Reach Our Audience? • Traditional media • Non-traditional media • Trusted Third Party Advocates • Surround families with messages • Break down real or perceived barriers • Empower communities • Create a sense of ownership

  9. The Campaign • Campaign Launch – September • Multi-faceted – Multi-media approach • Sustainability – Build in elements to sustain the campaign – website, call center • Evaluation – Various metrics • Outcomes – Informed and more empowered decision-making/behavior change leading to: • Increased use of dental health care delivery system • Improved personal preventive oral hygiene/diet behaviors • Improved dental health for children • Continue Maryland’s forward momentum

More Related