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Pilot BeGreen Recycled Content Writing Instruments

Pilot BeGreen Recycled Content Writing Instruments . California Polytechnic State University San Luis Obispo February 8, 2012 . What is B EGREE N ?. B EGREE N is the first full range of recycled writing instruments to be launched globally Elements of the brand:

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Pilot BeGreen Recycled Content Writing Instruments

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  1. Pilot BeGreen Recycled Content Writing Instruments California Polytechnic State University San Luis Obispo February 8, 2012

  2. What is BEGREEN? • BEGREEN is the first full range of recycled writing instruments to be launched globally • Elements of the brand: • Commitment to providing environmentally friendly writing instruments • Pilot innovation, technology and focus on quality • Proven, Pilot best selling styles - made with recycled materials to ensure consumer acceptance • A full range of styles representing the major categories in writing instruments for broad appeal: Ball Point, Gel Ink, Mechanical Pencil, Marker, Rolling Ball

  3. Why Buying Green Writing Instruments And Refilling Can Make A Difference. Over 6 Billion pens and markers are shipped annually by US manufacturers . Source is WIMA Writing Instrument Manufacturers Assoc 2007 Statistics. http://wima.org/?TabId=71

  4. Total Number of Writing Instruments Shipped by OfficeMax to CSU October 2010 through September 2011

  5. Bottle 2 Pen BeGreeN Gel Roller Plastic bottles are a particular source of negative media attention for their harmful effects on the environment. • Every hour 250,000 plastic bottles are dumped into landfills and constitute nearly half of all waste at dumps • It is estimated that it takes nearly 700 years for a plastic bottle to decompose in a landfill

  6. Bottle 2 Pen BeGreeN Gel Roller BeGreeN Gel Roller • Made from 89% post-consumer recycled water bottles • Vibrant G2 Gel ink for smooth, effortless writing • Fine 0.7mm point • Unique, elegant design mimics a water bottle • Retractable and Refillable with G2 refills • Available in Black, Blue and Red inks

  7. Bottle Pen now available in Ball Point version MADE IN THE USA 8

  8. CSU Dry Erase Marker Usage • The Cal State Universities purchased a total of 160,331 individual dry erase marker pens in the 12 months October 2010 through September 2011. • 8 of these markers contained recycled material. • 8 of these markers were refillable.

  9. The majority of the dry erase markers purchased by CSU are Expo brand manufactured by the Sanford Corporation. . Expo is the dominate brand of dry erase markers sold in the United States. 160,331 dry erase markers purchased 160,331 dry erase markers discarded to the landfill .

  10. BeGreeN Gel Roller Recycled & Refillable Whiteboard Marker • Made from 91% recycled content • Refillable up to 4 times! Excellent value. • Vivid, dense writing clearly visible from a distance • Twin Pipe Feed System provides smooth, continuous ink lay down. • Visible, long-lasting ink supply • Available in assorted ink colors with chisel or bullet tip

  11. Sanford Expo 160,000 markers X .55 ounce =88,000 ounces/ 16 ounces =5,500 Lbs. Waste Pilot VBoard Master 32,000 markers X.80 ounce =25,600 ounces/16 ounces =1,600 pounds 128,000 refills X.10 ounce =12,800 ounces/16 ounces =800 Lbs. Total lifecycle waste of VBoard =2400 Lbs. = 56% less waste. Expo vs. VBoard waste generated based on CSU consumption

  12. VBoard Savings vs. Expo Since a VBoard marker can be refilled 4 times after the original ink cartridge is consumed, let’s compare the cost of one VBoard marker and 4 refill cartridges versus 5 non-refillable Expo markers. VboardExpo Original Purchase 1 Marker @$1.89 5 markers @ $1.93 1 refills @ $0.99 Equivalent cost 5 markers Total Cost 5 Markers $5.85 $9.65 Savings 39%

  13. Be Green • REFILLING SAVES MONEY • REFILLING REDUCES WASTE • BeGreen Pens and Markers contain the highest levels of recycled content • BOTTLE PENS reuse recycled water bottles to reduce a public eyesore

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