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Reggae Roots Festival

Reggae Roots Festival. Opportunities for Sponsorship Summer 2014. Overview.

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Reggae Roots Festival

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  1. ReggaeRootsFestival Opportunities for Sponsorship Summer 2014

  2. Overview Association with the Reggae Roots Festival will appeal to an emerging market of fans associating with a growing influence of Reggae/Rock based bands. Sponsors of the event will in turn gain the opportunity to increase brand awareness and recognition amongst the growing sub culture. Being a new festival amongst a growing demographic of fans interested in this genre of music, and the artists we have signed the turnout is expected to be substantial to say the least. This being our first year we are expecting at least 50,000 fans from several different markets to attend. Creating an opportunity for you as sponsors to reach the markets effectively and in a brand new environment. Current sponsors include: Coca-Cola, Ipath Footwear, Verizon Wireless

  3. History “Being a new festival we believe we have set ourselves apart from current festivals in focusing on genre of music gaining support amongst a younger crowd. In addition to this, the positivity behind Reggae music provides an environment where people can associate this positivity with not only the festival but also the sponsors incorporated.” -Dominick Bellezza(founder of Reggae Roots Festival)

  4. Testimonials “We have decided to sponsor the Reggae Roots Festival because of the opportunity placed in front of us. That opportunity to further reach a demographic known to support our product. We also expect the turnout to produce an increase in brand recognition amongst East coast supporters of these bands and this genre of music from ages 18-30. We are confident that we do not reach this demographic as effectively as we could at this point in time. Adding Manny Santiago to our team this past summer as a skate boarder will also help bring it back to the East coast.” - Kristin Cusic (VP of Marketing for IPath Sneakers) “We decided to jump on board of the Reggae Roots Festival simply because any notoriety is good notoriety. We as a company like to be involved in festivals of this nature because of the increased opportunity they almost always provide. Being that this genre of music is growing, all the more reason to jump on board and reach out to its followers. We hope that they will enjoy the ‘good vibes’ our soft drink gives off as much as the peaceful and positive message Reggae music gives its listeners.” –Joseph V. Tripodi (Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company)

  5. Demographics Reggae Music Fans: Ages 18-30 Nearly 34 million adults Reggae Music blossomed in the 70’s with Bob Marley and his followers, steadily increased over time and established itself amongst a younger crowd in the 80’s and 90’s with bands like Sublime. Express themselves through the purchase of brands like: Pacific Sunwear clothing, IPath Sneakers, Vans Sneakers. Active consumers of Reggae type brands and constantly participating in its positive lifestyle. Spend up to 50 million dollars on these related products annually.

  6. Reggae Roots Festival ‘14 O.A.R (Of A Revolution) Sublime with Rome Slightly Stoopid Rebelution Iration Fortunate Youth

  7. ReggaeRootsDates Jones Beach, Wantagh, NY July 23rd Beldentown, CA July 26th Markets include: Reggae Music followers 18-30, Couples, Singles, Following of specific bands (typically if they like one they know of the others) In addition to these markets we hope to attract an international crowd as well. Canada, Japan, the UK specifically.

  8. Reggae Roots Festival ‘14 Sponsorship Platforms Big Bout Yah Sponsor Creation Stepper Sponsor Dread or Dreadlocks Sponsor Beenie Sponsor

  9. ReggaeRootsFestivalBig Bout Yah Sponsor • Presence online at ReggaeRoots.net • Branding on all official merchandise • Radio broadcast tags and shoutouts • Tickets to both tour stops • On site sampling and sales rights • Access to all mailing lists • PA announcements • Tags in radio broadcast Exclusivity amongst other sponsors. Logo/Mark featured in all print, signage, ads, and collateral Product and Service designation Presence, Access, and Utilization of all hospitality suites Meet and Greets with Artists Signage on stage and at entrance/exits Ads in program books as well as free poster given to first 4,000 attendees

  10. ReggaeRootsFestivalCreation Stepper Sponsor • Logo/Mark featured in select print, signage, ads, and collateral • Presence and Access to only the East Coast site hospitality suites • On-site signage • Online presence at ReggaeRoots.net • Tickets to both tour stops • On site sampling and sales rights • Access to all mailing lists • PA announcements • Select signage on stages • Tags in select radio broadcasts

  11. ReggaeRootsFestivalDread or Dreadlocks Sponsor • Logo/Mark featured in select signage, ads, and collateral • Access to hospitality suites at West Coast stop • On-site signage • Online Presence at ReggaeRoots.net • One time email blast • Tags in select radio broadcast

  12. ReggaeRootsFestivalBeenie Sponsor • Logo/Mark featured in select ads and signage • Signage on select stages • Online Presence at ReggaeRoots.net • PA Announcements

  13. ReggaeRootsFestivalSocial Media Marketing Official Facebook and Twitter accounts to increase hype and following Instagram for day-of recounts and recollection Advertising mentions for Sponsors via Social Media outlets Featured on all of the acts personal pages to attract following

  14. ReggaeRootsFestivalOnline Marketing Efforts Features in various blogs: AWorldOfReggae, The Guardian and The Best of Reggae (various writers) Mobile Marketing via Applications (featured on most social media platforms)

  15. ReggaeRootsFestivalPrint Media Campaigns Article in Rolling Stone: “New Reggae Festival Takes Flight Summer ‘14”- Ryan Reed, Contributing Writer at Rolling Stone Print Ads featured in Relevant Magazine and Reggae Times

  16. ReggaeRootsFestivalRadio Ads Radio Ads on both Online Radio Stations: Pandora, Live365, TuneIn Ads on The Joint: Reggae Music from its Roots to Today Traditional broadcast radio ads in designated areas for tour stops

  17. ReggaeRootsFestivalCharity Marketing 1/3 of our proceeds are designated to the American Cancer Society

  18. Contact Information For sponsorship opportunities contact: Dominick L. Bellezza III Reggae Roots Festival ’14 PO Box 567, Wantagh NY 516-745-7865 DBellezzaIII@ReggaeRoots.net

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