Writing & Speaking for Business

1. Writing & Speaking for Business Chapter Five By William H. Baker

2. Revising and Proofreading Text No first-draft is perfect Writing violations damage credibility Unclear writing takes time to understand Quality writing matters Factual errors lead reader to wrong conclusions

3. Chapter Agenda Getting and giving feedback Revising content and appearance Revising paragraphs Revising sentences

4. Proofreaders’ Marks

5. Obtaining Feedback Writer’s Role in Obtaining Feedback 1 2 3 4 Describe the audience Explain the purpose of the writing Explain the strategy used in the message Invite feedback

6. Giving Feedback Reviewer’s Tasks in Giving Feedback 1 2 3 Understand who the audience is and what the goals are Review the message, finding strengths and weaknesses Give feedback in a positive manner

7. Document Testing

8. Four Parts of Evaluating Writing Content: Is it clear, complete (5 W’s), correct, convincing? C O Organization: Is the main idea at the beginning? Is OABC used? W Writing: Do paragraphs pass CLOUD tests? Do sentences apply all guidelines & principles? D Design: Is HATS used to strengthen visual appeal?

9. Functional Types of Paragraphs Introductory & Agenda Body Concluding

10. Revising Paragraphs C Coherence L Length O Organization U Unity D Development

11. Sentence Guidelines • Clear, specific subjects • Verbs close to subjects • Active voice • Modifiers close to words they modify • Clear modifiers • Parallelism with parallel connectives • Parallelism in a series

12. Sentence Principles • Contribution • Cohesion • Structure • Conciseness • Tone • Variety No worthless or harmful content. Appropriate transition bridges between and within sentences. Sentences easy to follow, easy to read. No long, wordy sentences. Cordial, conversational, and reader-oriented tone. Appropriate variation in sentence style.

13. Giving Written Feedback Content COWD four-phase feedback Organization Writing Design