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Lecture 7 – Psyco 350, B1 Fall, 2011

Lecture 7 – Psyco 350, B1 Fall, 2011. N. R. Brown. Outline. Memory Basics Factors that influence Storage: Rehearsal Organization Generation Levels of Processing Encoding & Retrieval – context effects Independent Contexts Interactive Contexts. (Episodic) Memory Basic: Implications.

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Lecture 7 – Psyco 350, B1 Fall, 2011

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  1. Lecture 7 – Psyco 350, B1Fall, 2011 N. R. Brown Psyco 350 Lec #7 – Slide 1

  2. Outline • Memory Basics • Factors that influence Storage: • Rehearsal • Organization • Generation • Levels of Processing • Encoding & Retrieval – context effects • Independent Contexts • Interactive Contexts Psyco 350 Lec #7 – Slide 2

  3. (Episodic) Memory Basic: Implications • The stronger the link between a cued concept and an ER, the greater probability that the ER will be recalled. [non-elaborative rehearsal] Psyco 350 Lec #7 – Slide 3

  4. Cue word: Cozumel w/ strong link “Cozumel” WM Cozumel Diving SM Event20342 EP Psyco 350 Lec #7 – Slide 4

  5. (Episodic) Memory Basic: Implications • The more ER-to-concept links there are, the greater the probability that a given cue will serve as an effective retrieval cue. [elaboration, depth or processing] Psyco 350 Lec #7 – Slide 5

  6. Cue words: “Cozumel” “diving” “hurricane” WM hurricane Cozumel Diving SM Event20342 EP Psyco 350 Lec #7 – Slide 6

  7. (Episodic) Memory Basic: Implications • Context (internal & external) is encoded as part of the ER, and thus contextual features can serve as retrieval cues. • Increasing the similarity between encoding contexts and retrieval contexts increases the probability of retrieval. [context effects, TAP] Psyco 350 Lec #7 – Slide 7

  8. Contextual Cue taste of t. scrimp WM Cozumel Diving tequila scrimp SM Event20342 EP Psyco 350 Lec #7– Slide 8

  9. (Episodic) Memory Basic: Implications • Probability of recall decreases, as # of ERs linked to a cued concept increases. [interference] Psyco 350 Lec #7 – Slide 9

  10. Cue word: “diving”  interference “diving” WM Cozumel Diving Grand Banks SM Event20342 Event5632 EP Psyco 350 Lec #7 – Slide 10

  11. Memory Processes • Encoding: • process of storing information in memory • Storage: • the retention (& loss) of information over time • Retrieval: • recovery of previously stored information Psyco 350 Lec #7 – Slide 11

  12. Encoding Processes: Rehearsal • Rehearsal: a set of techniques/strategies for encoding information into long-term memory • Two kinds of rehearsal: • Maintenance: keeps information "alive" in WM; rote recycling; little effect on LTM • Elaboration: "promotes" information to LTM; think about and connect Psyco 350 Lec #7 – Slide 12

  13. Maintenance Rehearsal:Craik and Watkins (1973) Task: • Monitor auditory list for words beginning w/ target letter (e.g., G) • required to recall “last” target word at end of list (list could end at any time). • Session final recall – recall as many words as possible. Manipulation: # of words between appearance of target word (assumed equal to amount of rehearsal). Psyco 350 Lec #7 – Slide 13

  14. Craik and Watkins (1973) Word list Goat Daughter Oil Rifle Garden Grain Table Football Anchor Giraffe Brush Subject maintains Goat Goat Goat Goat (i=4) Garden (i=1) Grain Grain Grain Grain (i=4) Giraffe Giraffe (i=2) Psyco 350 Lec #7 – Slide 14

  15. Craik & Watkins (1973) Results: • recall unaffected by # of rehearsals. Interpretation: rote (maintenance) rehearsal fails to transfer info to LTM. Question: • What about Rundus (1971)? • Maintenance + (elaboration, relational coding, etc) Psyco 350 Lec #7 – Slide 15

  16. Rundus (1971) again • Analysis: • # rehearsals for each word (position) • % recall for each word (position) • Results: • “For a given amount of rehearsal, items from the initial serial positions are no better recalled than items from the middle of the list” – Rundus, 1971, p. 66 Psyco 350 Lec #7 – Slide 16

  17. Elaborative Encoding: Bradshaw & Anderson(1982) Tasks: Recall “target” fact Design: Encoding Context X Delay target only immediate (no delay) target + 2 irrelevant facts 1 week target + 2 relevant facts Psyco 350 Lec #7 – Slide 17

  18. Elaborative Encoding: Bradshaw & Anderson(1982) Target only: Newton became emotionally unstable and insecure as child. Target+2 irrelevant facts: Locke was unhappy as a student at Westminster. plus Locke felt fruits were unwholesome for children. Locke had a long history of back problems. Target+2 relevant facts Mozart made a long journey form Munich to Paris. plus Mozart wanted to leave Munich to avoid a romantic entanglement. Mozart was intrigued by musical developments in Paris. Psyco 350 Lec #7– Slide 18

  19. Bradshaw & Anderson(1982): Results • Encoding relevant facts improved recall. • Encoding irrelevant facts hampered recall. • Effect was magnified by delay. Interpretation: • relevant elaboration increases # of retrieval path • relevant facts fosters generation of appropriate cues • irrelevant facts cause interference Psyco 350 Lec #7 – Slide 19

  20. Spacing Effects • Issue: • Rehearsal improves memory. • Does the temporal distribution of rehearsals matter? • Research Strategy • holding # of presentations constant, manipulate the lag (delay) between presentations. Psyco 350 Lec #7 – Slide 20

  21. Madigan (1969): Spacing Effect • Method: • words studied twice at 6 different lags. • Results: • recall  w/ lag • Other findings: • spacing affects recognition (Glenberg, 1979) • obtained w/ textbook materials Psyco 350 Lec #7 – Slide 21

  22. Accounting for the Spacing Effect • Deficient Processing • habituate to recently presented material (less “interesting”) • short lags  overestimation of learning --> decreases (or redistributed) rehearsals. • Encoding Variability: • Recall depends in part on study context matching test context. • Context changes w/ time • the greater the lag, the more different the encoding contexts, and therefore the more likely that one of them will overlap with the test context. Psyco 350 Lec #7 – Slide 22

  23. Subjective Organization A definition: “organizing & structuring a list of items, but w/out the experimenter-supplied category structure.” -- Ashcraft, p. 218 Subjective-Organization Phenomena: • recall better for lists composes of randomly presented sets of category members than for random words. • category members clusters during study & recall (Bousfield, 1953). • Recall of random word lists becomes increasingly organized w/ practice (Tulving, 1962). Psyco 350 Lec #7 – Slide 23

  24. Experimenter-Provided Organization: Bower et at. 1969 • Materials: • 4 hierarchically organized trees • 112 words in all • 4 study-test blocks • Two groups: • Organized – words in “correct” position in trees • Random – words assigned to positions randomly • Results: recall  over blocks recall: organized >> random Psyco 350 Lec #7 – Slide 24

  25. Benefits of Organization • Encoding Efficiency • strengthens preexisting superordinate-subordinate links & intra-category links no need to generate & encode new elaborations • Retrieval Efficiency • category label can be used as retrieval cue • category knowledge can be used to GENERATE items, which can be RECOGNIZED as list members. Psyco 350 Lec #7 – Slide 25

  26. Another Study List Study the up coming 20 item-list. You will see two types of stims: • word-pairs (doctor-nurse) • Read second word (nurse) 2. Generation pairs (empty-F___) • Read 1st word, and use letter to generate & antonym (Full) Psyco 350 Lec #7 – Slide 26

  27. Generation Effect: Slamecka & Graf (1978) Generate Condition: Hot - C_____ Fast - S____ (subjects generate second word given first letter and a rule such as antonym) Read Condition: Hot - Cold Fast - Slow Result: Recall/recognize better for generated than read words Psyco 350 Lec #7 – Slide 27

  28. Generation Effect: Slamecka & Graf (1978) Defined: Information you generate is better remembered than information you only hear or read. Explanation: Depth of Processing – generation condition requires deeper processing than read condition Psyco 350 Lec #7 – Slide 28

  29. Levels of Processing: Craik & Lockhart (1972) • New processing model for understanding human memory. • Essence of Levels: • emphasis on processes, not stores • memory is an outgrowth of perception/processing • shallow (‘perceptual’) vs. deep (‘meaningful’) processing Psyco 350 Lec #7 – Slide 29

  30. Generation Effect: Slamecka & Graf (1978) • Generation Effect: • Gen > Read • LoP Effect • Syn (deep) > Rhy (shallow) Psyco 350 Lec #7 – Slide 30

  31. LoP: Craik & Lockhart, 1972 SHALLOW Sensory Analyses (physical properties) Pattern Recognition (stimulus identification) Elaborative Processing DEEP(imagery, associations) Psyco 350 Lec #7 – Slide 31

  32. LoP: Hyde & Jenkins (1973) • Tasks: • study – perform orienting task • test free recall • Design: Orienting X Learning (+no orienting control) very shallow incidental shallow intentional deep • Materials: 24 words; 1 word/3 s Psyco 350 Lec #7 – Slide 32

  33. Hyde & Jenkins (1969) • varied depth of processing: • count e’s • count # of letters • make pleasantness judgment • varied intention to learn: • just do the above task (incidental) • do the task and learn the list (incid + intent) • learn the list (intentional-only) Psyco 350 Lec #7 – Slide 33

  34. Hyde & Jenkins (1969) Incidental Intentional Intentional + Task + Task Only Pleasantness(semantic) # of Letters(nonsemantic) “e” Sound(nonsemantic) • LoP affected • Intention did not • semantic process ≈ intentional study Psyco 350 Lec #7 – Slide 34

  35. LoP: Craik & Tulving, 1975 Encoding Question (trout or kite) Level of Analysis Is word in uppercase? Structural Rhyme with “shout”? Phonemic Does word fit in the Semantic sentence “She ate the _________”? Psyco 350 Lec #7 – Slide 35

  36. LoP: Craik and Tulving, 1975 Yes No Proportion Of Words Correctly Recognized Case Rhyme Sentence Level of Processing Psyco 350 Lec #7 – Slide 36

  37. Craik & Lockhart’s Interperation • Cog system organized hierarchically • input processed @ different levels: sensory  semantic • product of earlier analysis is input to latter analysis • Memory trace “simply [a] record of those analysis” “deeper more semantic analysis yields records that are more durable.” =========================================== But why? Traces: • richer, more elaborate – “more stuff” • semantic encoding more distinctive Psyco 350 Lec #7 – Slide 37

  38. Criticisms of Levels Nelson (1977) : • circularity = there is no independent measure of depth in the framework • how can you rank order these “levels”? • Is it green? • Is it an animal? • Does it contain an R? • Is it GORF reversed? • Does it rhyme with DOG? Psyco 350 Lec #7 – Slide 38

  39. Value of Levels • places emphasis on processes • introduced a technique—incidental learning with an orienting task—for studying encoding processes • fits well with transfer appropriate processing view. Psyco 350 Lec #7 – Slide 39

  40. Context & Memory • Context: -- stimuli present “at the same time” as the target eventn = content + contextni + contextnj… Context encoded (almost) automatically w/ content • encoding context can serve as retrieval path • test context can serve as a retrieval cue General Principle: when test context ≈ study context,performance  Psyco 350 Lec #7 – Slide 40

  41. Two Types of Contexts • Independent – “The information [setting] is stored together w/ the trace of the stimulus [focal element], but does not fundamentally change the trace.” – Baddeley, p. 287 • external – environmental, location • internal – physiological, emotional • Interactive – “An interactive encoding occurs when the context actually changes the way in which the stimulus [focal element] is encoded.” -- Baddeley p. 287 • semantic: strawberry – JAM vs traffic – JAM Psyco 350 Lec #7 – Slide 41

  42. Two Types of Contexts • Independent • external – environmental, location • internal – physiological, emotional • Interactive • semantic: strawberry – JAM vs traffic – JAM Encoding Specificity Principle: “The probability of recalling an item at test depends on the similarity of its encoding at test and its encoding at study” -- Anderson, p 206 Psyco 350 Lec #7 – Slide 42

  43. State-Dependent Memory General Approach for studying context effects: materials studied in StateX materials tested in StateX or StateY State-dependent memory effect observed when memory is better when study & test states match than when they mismatch. Psyco 350 Lec #7 – Slide 43

  44. Context-Dependent Memory:Godden & Baddeley, 1975 Study X Test . land land underwater underwater =========================================== Participants: 16 divers Materials: 40 words Results: LL >> LU UU >> UL Psyco 350 Lec #7 – Slide 44

  45. Mood-Congruent Memory Eich & Metcalfe (1989) • Induce mood by using music. • Read or generate during study Study-Test Design: Study X Test . happy happy sad sad Psyco 350 Lec #7 – Slide 45

  46. Mood Congruence: Eich & Metcalf (1989) Results: • Generation Effect: • generate >> read • Mood Congruence: • H/H >> H/S • S/S >> S/H • “floor” effect for read condition? Psyco 350 Lec #7 – Slide 46

  47. State-Dependent Memory: Alcohol Goodwin et al (1969) • Manipulation: 10 oz of 80 proof vodka; 24 hr study-test delay • Standard 2 X 2: (I)ntoxicated/I, S(ober)/S, I/S, S/I • Results: (a) S/S < SI; (b) I/I < I/S; (c) S/I < I/I • Point (C) encoding better when sober. Psyco 350 Lec #7 – Slide 47

  48. State-Dependent Memory: Marijuana Eich et al (1975) • Manipulation: m(arijuana) vs t(obacco); 4 hr study-test delay. • Standard 2 X 2: m/m, t/t, m/t, t/m • Results: (a) t/t > t/m; (b) m/m >m/t; (c) t/m > m/m • Point (C) encoding better when straight. Psyco 350 Lec #7 – Slide 48

  49. State-dependent Memory State-dependent effect strong for recall than recognition. • Reason: recall requires more cues, and state provides context cues Sober@study >> Blasted@study, regardless of test state. • Reason: attention, comprehension, & elaboration processes more effective when sober. Psyco 350 Lec #7 – Slide 49

  50. Interactive Contexts General idea: • event traces encode meaning • meaning emerges from the meanings of the focal element and its semantic context. • retrieval cues that access encoded meaning will be more effective than those that do not Retrieval Cue: • A hint that can be used to evoke an item that has been learnt but cannot be spontaneously recalled Psyco 350 Lec #7 – Slide 50

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