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Chocolate. Macadamia . Nut. M&M. White. Kristin Miller Berdine Orelien Shannon Blier Eryk Williams Nick Ferraro. HISTORY. Named after Forrest Mars and Bruce Murrie Got the idea in the 1930’s during the Spanish Civil War Production began in Newark, New Jersey in 1941

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  1. Chocolate Macadamia Nut M&M White Kristin Miller BerdineOrelien Shannon Blier ErykWilliams Nick Ferraro

  2. HISTORY • Named after Forrest Mars and Bruce Murrie • Got the idea in the 1930’s during the Spanish Civil War • Production began in Newark, New Jersey in 1941 • Original colors: red, yellow, brown, green, and violet

  3. H I S T O R Y 1955 The Peanut M&M 1988 The Almond M&M 1990 The Peanut Butter M&M

  4. 1999 Crispy M&M HISTORY 2005 Dark Chocolate M&M 2010 Pretzel M&M

  5. 2011 White Chocolate Macadamia Nut M&M

  6. S.W.O.T Analysis

  7. Macadamia Nutrition Alternatives No cholesterol Good protein Low sodium

  8. White Chocolate Nutrition

  9. Why white chocolate macadamia nut? • Expands M&M’s variety of flavors • Mixing both together is common • Reminds consumers of the white chocolate macadamia nut cookies

  10. Macadamia Size • Premium halves • Contain approximately 50% half kernels • The size range of these nuts is between 10mm and 14mm

  11. Standard Packaging/Pricing • 3.3 oz. bag • $2.99 each

  12. Premium Packaging/Pricing • Small customized packet • 2 oz. bag • $1.99 per bag • Minimum of 10 bags per order • Large customized Packet • 7 oz. bag • $9.00 • Customized engraved tin • 5 oz. • $12.00 each

  13. COMPETITORS

  14. Target Audience • Children • Teenagers • Adults

  15. “Melts in your mouth,not in your hand”

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