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ONA 2012 – Collaboration vs. Competition

ONA 2012 – Collaboration vs. Competition. 55 partners across the Puget Sound area. Prominent display of partner headlines on ST.com homepage. Current situation: Objective:. WordPress-based tool used to pull partner headlines for both online & print page. Partner content fuels print page.

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ONA 2012 – Collaboration vs. Competition

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  1. ONA 2012 – Collaboration vs. Competition

  2. 55 partners across the Puget Sound area

  3. Prominent display of partner headlines on ST.com homepage • Current situation: • Objective:

  4. WordPress-based tool used to pull partner headlines for both online & print page

  5. Partner content fuels print page

  6. Partner stories result in Times stories

  7. Photo swaps still a value to partners

  8. Collaboration via shared email group • On 9/19/12 9:47 AM, Bob Payne wrote: • Times high-school sports coverage plan Friday night: •       RINGER22: Auburn at Tahoma, 7 p.m.  Sandy Ringer.  12” by 10:10 pm. •      JENKS22: O’Dea vs. Seattle Prep at West Seattle Stadium, 7 p.m. photos assigned. Jayson Jenks.  12” by 10:45 pm. •      CROW22: Nathan Hale at Rainier Beach, 7 p.m. Rob Crow. 12” by 10:45 pm.    •      MASSEY22: Issaquah at Newport, 7 p.m.  Matt Massey.  12” by 10:50 pm. • --- • Tracy Record of West Seattle Blog replies: • Thanks! For Bob and anyone else who cares:Unless a game is WAY out of West Seattle - like 20-plus miles - we routinely cover West Seattle High School, Chief Sealth Int'l High School, and Seattle Lutheran High School football *every* weekend. If anyone has a team coming here to play one of them and is interested in something, let us know (editor@westseattleblog.com) and we'll do our best to help. Tracy @ WSB, WCN, TSPN

  9. Ad networks

  10. Not just for Web folks anymore

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