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introducing messenger marketing into business

It tends to give away the importance of messenger marketing and impact of automation on business . Helping in boosting user experience and customer satisfaction through automated chatbots.

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introducing messenger marketing into business

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  1. INTRODUCING MESSENGER MARKETING INTO BUSINESS

  2. Insight into messenger marketing • Messenger marketing is simply a medium of marketing to the users with the help messaging app. • The procedure include building a list by attracting new leads, nurture those leads by sending them content and answering their questions. • It’s more conversational and it tends to give more personal feel of 1-1 interaction.

  3. Facebook chatbot • A chatbot is your connection to a billion people on a messenger platform. • It tends to engage your facebook community with automated content. • Some differentiating offerings of the bot . These are high on relevancy. It tends to eliminate information overload and distraction. Offering intimate conversations with a billion daily users. It significantly improves the response time.

  4. Ways to use chatbots for Marketing Automation • Build relationships through dripping educational messages It’s important to understand the audience’s requirement & challenges. In the chatbot,create a sequence with any number of messages inside, that will drip to your audience every few days .

  5. 2. Generate more leads • One of the most effective way to generate leads with chatbots is getting subscribers every time someone comments or visit on your facebook posts. • Once subscribed you can receive updates & content in the interesting area. • The lead generation procedure is much more effective as the amount of friction is much more lower as compared to other ways.

  6. 3. Qualify Leads • You don’t have to exhaust your team or resources to follow up your leads. • Chatbot are designed to follow & schedule the meeting of the potential leads with the automated process for you.

  7. 4. Increase customer satisfaction through better customer Experience The combination of 24/7 availability and near real time responses makes the user experience and satisfaction up to the mark. It tends to create a positive brand image , which further helps users to create trust and loyalty. Result is more user insights.

  8. Examples • News bots: inform you when major news happens • Travel bots: deliver train or bus timetables • Cooking bots – gives cooking tips and advice • Banking/personal finance bots – transfers and helps manage money • Advice bots – tell it your problems and will help with a solution These are just a few examples of the many kinds of chatbots available.

  9. ZOCONVERT Another easiest way to create messenger bot is ZOCONVERTZoConvert is a platform that lets you create your Facebook messenger bot in matter of minutes. Simple and smarter marketing, sales and support is here. One can access to this platform through www.ZoConvert.com

  10. Few denting features offered by zoconvert • No coding required to construct your bot. • It let you convert your FB page fans into active subscribers. • Broadcast content directly into customers messenger box. • Send out triggered campaigns based on user behavior. • Automate default replies and welcome messages according to your subscribers. • Schedule notifications according to the time zones and other custom segment.

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