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Google vs. Copernic

Google vs. Copernic. An Academic Exercise. Introduction. A comparison of Google’s Knowledge Graph and Copernic 3 Queries Batch Evaluation Qualitative Evaluation. Google. http:// www.youtube.com/watch?v=mmQl6VGvX-c. Copernic. m eta search engine

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Google vs. Copernic

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  1. Google vs. Copernic An Academic Exercise

  2. Introduction • A comparison of Google’s Knowledge Graph and Copernic • 3 Queries • Batch Evaluation • Qualitative Evaluation

  3. Google • http://www.youtube.com/watch?v=mmQl6VGvX-c

  4. Copernic • meta search engine • Copernic Agent gives you the ability to search deeper into the Web and to get relevant, high quality results grouped into categories. http://www.copernic.com/en/products/agent/index.html

  5. Research Process • system selection • hypothesis creation • information needs scenario development • query selection • survey creation • subject recruiting • survey dissemination • results aggregation • batch evaluation • qualitative evaluation • analysis • results

  6. Needs and Queries • John wants to make sure that he uses that classic "to be or not to be" quote from Shakespeare correctly in a speech to a book club, he wants to make sure he understands the meaning. • (keyword search terms: to be or not)

  7. Needs and Queries • A Student is going to visit Stanford University to interview and wants to know how to get to the University from the airport as cheaply as possible. • (keyword search terms: how to get from San Francisco airport to Stanford)

  8. Needs and Queries • Grandma was told that Junior’s favorite music is electronica and wants to know what this music is so that she can buy him a cd.  • (keyword search terms: electronica music cd)

  9. Needs and Queries • A student wants to do a report on Huey P. Long’s contribution to education.  • (keyword search terms: user chosen) • Huey Long education contribution • Huey p long's contribution to education • huey long's contribution to education • Huey P Long's contribution to education • Huey P. Long Education • Huey P. Long's contribution to Louisiana education • Huey P. Long’s contribution to education

  10. Research Tools • Jotform’s online form builder • 8 forms (2 per query)

  11. Research Tools • Submission results downloadable via excel, csv, or pdf

  12. Research Tools (Recruiting) • Email • Facebook

  13. Summary: Google has a higher Interpolated average precision

  14. Summary: Google has a higher Interpolated average precision

  15. Summary: Google has a higher Interpolated average precision

  16. Qualitative: Google Returns More Relevant Results

  17. Results Summary • Results indicate that Google is superior • This can be attributed to several factors: Knowledge Graph produces more relevant documents • Google has more users thus a broader base of aggregated search results from a common query; Copernic does not have this feature.

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