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Helen Jackson Lecturer, Interactive Media Arts School of Media, Film and Journalism

Helen Jackson Lecturer, Interactive Media Arts School of Media, Film and Journalism Faculty of Arts Project: Entrepreneur in Residence scheme Funding Support : HEA Teaching Development Grant. Entrepreneur in Residence, School of Media Film and Journalism, 2012/13

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Helen Jackson Lecturer, Interactive Media Arts School of Media, Film and Journalism

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  1. Helen Jackson Lecturer, Interactive Media Arts School of Media, Film and Journalism Faculty of Arts Project: Entrepreneur in Residence scheme Funding Support: HEA Teaching Development Grant

  2. Entrepreneur in Residence, School of Media Film and Journalism, 2012/13 Entrepreneurial-based teaching and learning that combined academic knowledge with a practical application

  3. Entrepreneurship and the Creative Media Industries

  4. The Sector Skills Assessment for the Creative Media Industries in Northern Ireland, reported that: • Creativity combined with entrepreneurialism are both the driver and the challenge for the creative media workforce • New graduates are lacking in the high level creative and entrepreneurial skills needed for the sector to grow

  5. Mentoring as a compliment to existing teaching

  6. “In seeking to embed entrepreneurial skills and knowledge, providing practical mentoring through the entrepreneurial process is considered a more effective method of disseminating these skills” (Hegarty 2006, Hegarty & Styles 2008)

  7. To gain knowledge and understanding of entrepreneurial approaches by engaging directly with media entrepreneurs

  8. To inspire and engage undergraduates to participate in entrepreneurial activities

  9. Creating a safe environment for entrepreneurship based learning that encourages a proactive culture, and an openness to experimentation and to ‘doing’.

  10. Pitching project ideas

  11. Attitudes to risk

  12. Applying critical judgments

  13. Creativity and Innovation techniques

  14. Taking on different roles in the creative thinking process

  15. Project Outcomes • Enhanced student innovation activities through mentoring • Enhanced student knowledge and experience of efficient pathways to move these innovations to market • Developed an entrepreneurial self-belief in their ability to position enterprise projects competitively in enterprise competitions

  16. Winning enterprise competitions

  17. Project blog http://whatisthebigidea.me

  18. Thank you! Helen Jackson h.jackson@ulster.ac.uk

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