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The s t o r y t e l l e r

The s t o r y t e l l e r. Creating a storytelling culture. Telling and listening to stories is a fundamental feature of the human psyche. A storytelling case study. Beyond. Best Practice. Words to follow Words to follow. Now showing. The six Ps of great business storytelling .

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The s t o r y t e l l e r

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  1. The storyteller

  2. Creating a storytelling culture

  3. Telling and listening to stories is a fundamental feature of the human psyche

  4. A storytelling case study

  5. Beyond. Best Practice • Words to follow • Words to follow

  6. Now showing The six Ps of great business storytelling

  7. 1 Personalisation • What can I do to help them relate to the message I want to deliver? • Don’t be too pat • Establish a rapport • Always characterise your players • Know your audience

  8. 2 Presence • Look them in the eye • Beware the storyteller voice • Get passionate • You can hear a smile

  9. 3 Pace • Storytelling has its own natural rhythm • Simplicity is the new clever • Use pauses for dramatic effect • Foreshadow later events

  10. 4 Plausibility • Ask yourself if they care • Set the scene • Emotions are powerful • Arm yourself with facts and figures

  11. 3 Plot • Use your own words • Set up the conflict • Use BT Global Services themes • An element of surprise makes the ending more memorable • All good stories must have a hero

  12. 6 Practice • Rehearse it • Polish it • Record it • Try it out

  13. Developing your personal library • Aim for six business stories • Don't leave a gap for the competition • Make your story make the day • Paint pictures: attention spans are a fraction of what they were 20 years ago

  14. Summary • Establish a rapport • Set up the conflict • Introduce BT Global Services themes • Foreshadow later events • Use emotions • Keep a surprise up your sleeve

  15. In closing

  16. We'd love to tell your story Contact Sarah Crichton at sarah.crichton@bt.com

  17. Bringing it all together

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