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The Sporting Goods Market Channels of Distribution Thomas B. Doyle Vice President – Information & Research May 30, 2

The Sporting Goods Market Channels of Distribution Thomas B. Doyle Vice President – Information & Research May 30, 2008. Sports Equipment Sales Sales (bil) Chg CPI CPI_SG 2003 $22,431 3.0% 2.3% - 0.8% 2004 23,328 4.0% 2.7% -1.2% 2005 23,735 1.7% 3.4% -1.1%

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The Sporting Goods Market Channels of Distribution Thomas B. Doyle Vice President – Information & Research May 30, 2

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  1. The Sporting Goods Market Channels of Distribution Thomas B. Doyle Vice President – Information & Research May 30, 2008

  2. Sports Equipment Sales Sales (bil)ChgCPICPI_SG 2003 $22,4313.0%2.3%-0.8% 200423,3284.0%2.7%-1.2% 200523,7351.7%3.4%-1.1% 200624,4973.2%3.2%-1.3% 200725,2673.1%2.8%-1.5%

  3. Channels of Distribution Equipment

  4. Channels of Distribution SalesSpts (in mil)GroupMMOther 2003$22,43148.7%35.9%15.4% 2004 23,32848.3%34.4%7.2% 2005 23,73552.8%29.4%17.8% 2006 24,497 51.8% 30.6% 17.5% 200725,267 53.8%27.8%18.4%

  5. Sports Group SalesSptsFull (in mil)GroupLineSpec 2003$22,43148.7%23.7%25.0% 2004 23,32848.3%22.7% 25.6% 2005 23,73552.8%27.8%25.1% 2006 24,497 51.8% 26.6% 25.2% 200725,267 53.8%28.3%25.6%

  6. Non Store Retail SalesNonMail (in mil)StoreOrderInternet 2003$22,4319.3%3.4%5.9% 2004 23,3288.8%1.6% 7.2% 2005 23,73511.0%2.7%8.4% 2006 24,497 10.7% 2.6% 8.1% 200725,267 11.8%1.7%10.1%

  7. And the Winner is…

  8. Channels of Distribution Footwear

  9. Sports Footwear Sales Sales(mil)ChgUnits(mil) Chg 2003 $14,4452.1%375.6 2.9% 200414,7512.1%378.1 0.7% 200515,7186.6%393.9 4.2% 200616,9107.6%408.9 3.8% 200717,3662.7%413.8 1.2%

  10. Channels of Distribution SalesSpts (in mil)GroupMMOther 2003 $14,44545.3%43.4% 11.3% 200414,75144.2%43.8% 12.0% 200515,71841.9%44.3% 13.8% 200616,91042.3%42.9% 14.8% 200717,36642.6%43.3% 14.1%

  11. Sports Group SptsFull Factory GroupLineSpecOutlet 200345.3% 14.0%23.5%7.8% 200444.2%15.2%21.5% 7.5% 200541.9%15.3%19.7%6.8% 200642.3% 14.7% 20.9% 6.7% 200742.6% 15.8%20.4%6.5%

  12. Non Store Retail SalesNonMail (in mil)StoreOrderInternet 2003 $14,4457.1%4.0% 3.2% 200414,7517.4%4.0% 3.4% 200515,7188.6%3.6% 5.0% 200616,91010.0%3.7% 6.3% 200717,36611.0%3.4% 7.6%

  13. And the Winner is…

  14. 1601 Feehanville Drive, #300 Mount Prospect, Illinois 60056 USA Phone: 1.847.296.6742 Fax: 1.847.391.9827 E-mail: tdoyle@nsga.org URL: www.nsga.org

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