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Grand Opening Extravaganza: Designing a Sports-Themed Restaurant Promo Video

In this project, students will design and create a 30-60 second promotional video for a sports-themed restaurant's grand opening. They will explore the atmosphere portrayed in restaurant advertisements like Applebee's and TGI Fridays and analyze their success. The project includes incorporating music, sounds, animations, and transitions, as well as using a sports celebrity endorser and a call to action. Students should include key elements like the logo, slogan, interior and exterior views of the restaurant, menu items, promotions/challenges, and social media mentions. They will reflect on their progress and consider ways to enhance their video to capture customers' attention effectively.

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Grand Opening Extravaganza: Designing a Sports-Themed Restaurant Promo Video

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  1. Objective:Students will be able to design and create a 30-60 second promotional video for their sports-themed restaurant

  2. Do Now • Describe what you see in advertisements for restaurants such as Applebees and TGI Fridays. • What kind of atmosphere are they trying to create? • Do you think they succeed in giving the customers what they want? Explain.

  3. Directions • EACH student will create a promotional video and will be responsible for their own work • The theme will be to promote a “GRAND OPENING” for the restaurant • Incorporate music, sounds, transitions, animations • Utilize a sports celebrity as an endorser • Make sure to include a “call to action”

  4. What should be included? • Logo • Slogan • Exterior View of restaurant with sign • Interior View w/ customers enjoying meal • Selected menu items w/ pictures • Promotion/Challenge • Celebrity Endorsement • “Call to Action” website/facebook/twitter • Mention of Restaurant at least THREE times • Animation/transitions/appropriate music

  5. Conclusion • What progress have you made today on your video? • What can you do to improve it? Explain. • How does your promotion capture the attention of customers?

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