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Communety support for change

Minsk 10 th May 2013 Hjalmar Hansen hjalmar@blakross.fo 1. co-operation between authorities, public bodies and NGO 2. community support for changes in alcohol and drug policies. Communety support for change. About my self. Hjalmar Hansen, MSc

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Communety support for change

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  1. Minsk 10th May 2013 Hjalmar Hansen hjalmar@blakross.fo 1. co-operation between authorities, public bodies and NGO 2. community support for changes in alcohol and drug policies Communety support for change

  2. About my self • Hjalmar Hansen, MSc • Current possition: Headmaster of a Business College • Working experience: Teacher, Oil company and Ministry of Fisheries • NGO´ experience: 13 years works experience – 5 of these as Secretary General of Blue Cross Faroe Islands • Vice President of Internationa Blue Cross (IFBC)

  3. Faroe Islands

  4. NGO – Blue Cross Faroe Islands • Volentary member based organization • Some figurs: • 1400 members (!) • 260 volunteers • 20 paid staff • 1900 followers on Facebook • Half of the work funded by the government • Treatment, Shelters • Prevention work

  5. Situation assessment Maintan Who can make the change? Influent Process New situation Problem resources

  6. Exemple: Treatment • Devlopt from ”Caretaking” to professional alcohol and drug treatment centre. • Someone saw the need and had a solution. • Working on the accept from autories – the NGO was the driving force. • Some politicians saw the benifit from the solution. • Show the results – also the bad ones! • Use the media to get support from the public in general – constantly tell the story why your work is important

  7. Authority, public body and NGO NGO - BC Ministry of Health Hospital

  8. Exepmle: Shelter • The media focus on people sleeping on the street • The Ministry formed a public committee – two NGO´s represented in the committee. • But – the NGO´s had to ”push” for the solution. • Legislative Decree • Funding • The support of your rank and file • Again – constantly tell your story

  9. Exemple: Prevention work • Difficult with acceptens from public organs working on the same area. • Loseing power and influence • Skeptical for our intention • How to sell an intangible product? • Get someone to tell there story! • Public meetings • Experts opinion • The media • Personal relations • Dialog • Co-operation and trust

  10. Visiting municipality

  11. Community support • To make the community to see your picture. • Will people listen to you or someone else? • Get someone wellknown to support you • Awareness comes before change! • Mobilize the public opinion • Information – facts and evidence in the field of alcohol and drugs • You have to know the stuff – be professional • Find ways for your message (media) • How change happens - evolution or revolution? • ”Win the small battles to win the war”

  12. Learnings • There is a need • Someone are willing to do something • Do not stand alone – have ”supporters” • Find someone with ”power” who will support your idea • Be reliable – do what you say you will do • Do not take ”No” for an answer • Have the organization and the funding in mind • Be tactical • It takes time – endurance

  13. Fundraising • Stable sources of revenue • Public funding • Own funding • Fees • Sponsership • 2nd hand shoops • Churches, organizations * Transparency * Relations

  14. Fundraising • Development projects • Partner abroad • EU/Int. organizations • Corporate Funding • Donations • Win-win situations • Mutual benefit • Speak the language of finance

  15. Lobbying and PR • Politicians have power • The politicians like to take the honer • Find a problem – have more than one solution! • Provide the right arguments (Evidens) • Use the opportunity ! • Use ”alliances” - co-oporate with others • Establish and mantain your network • By true – do not manipulate

  16. Lobbying and PR • Establish relations to politicians and governement representativs • Establish relations to companies – funding • Establish relations to media persons • How to do it? • Meet them • Ask for meetings where you present your work • Participate in conferences and workshop – also in the perefery of your work • Invite them to your arrangments • Someone know someone ..........

  17. Lobbying, PR and media • Tell the good story • Who is the hero • Who is the offer • What is the reason • What do the experts say • Who can do something about it • Briefing notic • The most important information • Max 1 A4 page • Use media – Facebook, Youtube, press releses, events, banners etc • Be aware of how you tell your story

  18. Thank you

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