Strategic management 6TR503

1. Strategic management6TR503 The London College, UCK Student:Oana Chirila ID: 100328201 Course Leader:Key Crewe

2. Intercontinental Hotels Group brands

3. Research findings: • Intercontinental Hotels Group- strategic management and risk management • Intercontinental Hotels Group culture • The company business model • Strategic and non-strategic decisions adopted by the organisation

4. Intercontinental Hotels Group- strategic management and risk management • SWOT analysis • PEST analysis

5. Intercontinental Hotels Group culture The corporate culture is to act responsibly in everything they do.(IHG,2013)

6. The company business model • owned model • franchised model • managed model

7. Its all about a good……

8. Strategic decisions adopted by IHG The strategic decisions are taken by CEO (board of directors, chief executive operator, business director, managers) (Crewe, 2013)

9. IHG strategy

10. Ihg Strategy • Guest love -by providing the best service to the customer the business profit will increase, insuring a great future for the company; • People engagement -is a key tool for a smooth run of the business; • Total revenue -increasing the revenue by up selling services providing by the company: accommodation, conferences, entertainment, food and beverages; • Margin (IHG, 2013)

11. Non strategic decisions adopted by IHG Non-strategic decisions are taken by supervisors, workers in order to fulfil the request from HD (head of department). (Liu,2013)

12. Managing riskat IHG • IHG buy and sell hotels on a regular basis, which it could be considered to be risky.(IHG,2012)

13. Conclusion • The multimedia presentation includes a brief evaluation of the main points a successful organisation needs on a competitive market; • A video about risk appetite and maturity;

14. References • Balanced Scorecard Institute(2013)Balanced scorecard basics.[online]Available from: http://balancedscorecard.org/Resources/AbouttheBalancedScorecard/tabid/55/Default.aspx[accessed:30.11.13] • (Crewe, K., (2013) Strategic Management, LCUCK-Class-handouts) • A. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: The marketing plan. Harlow: Pearson Education Limited • B. Doyle, P. & Stern, P. (2006) Marketing Management and Strategy: Business unit strategy. Harlow: Pearson Education Limited • IHGplc.(2013)Annual report and financial statements.[on-line]Available from:http://www.ihgplc.com/files/reports/ar2012/docs/IHG_Report_2012.pdf#page=39[ accessed:05.11.2013] • IHGplc.(2013) Brand news .[on-line] Available from: • http://www.ihgplc.com/index.asp?PageID=414&NewsID=2918 [accessed :05.11.2013] • Intercontinental Hotels Group(2013)Crisis Toolkit [on-line video].05.01.2013.Available from-https://www.ihgmerlin.com/portal/server.pt?open=512&objID=12048&PageID=0&cached=true&mode=2&userID=3037#linkitemDA_2552619[Accessed:05.11.2013]. • IHGplc.(2013)Corporate Reputation.[online] Available from: http://www.ihgplc.com/files/reports/arv2007/index.asp?pageid=6[accessed:22.11.13] • IHGplc.(2013)Thenaturalstrategy.[online]Available from : http://blog.thenaturalstrategy.com/tag/ihg/[accessed:22.11.2013] • IHGplc.(2013) Risk factors 2010.[online]Available from: • Available from: http://www.ihgplc.com/files/reports/ar2009/2010-risk-factors.html[accessed[accessed:22.11.13] • IHGplc.(2013)Brands IHG imagejpg.[online].Available from:https://www.google.com/search?q=ihg+brands&source=lnms&tbm=isch&sa=X&ei=dIavUtTQMaPY7AbkvIHADw&ved=0CAkQ_AUoAQ&biw=1024&bih=676#facrc=_&imgdii=Ga3cpxl7MrbvxM%3A%3BiCO5FDHDKsYrMM%3BGa3cpxl7MrbvxM%3A&imgrc=Ga3cpxl7MrbvxM%3A%3BAPZsry46qEvrKM%3Bhttp%253A%252F%252Fwww.verskans.com%252Fwp-content%252Fuploads%252F2013%252F03%252Fintercontinental-hotel-group-ihg-brands1.gif%3Bhttp%253A%252F%252Fwww.verskans.com%252F2013%252F03%252Ftop-publicly-listed-hotel-stocks-in-2013%252Fintercontinental-hotel-group-ihg-brands-2%252F%3B447%3B282 [Accessed:01.11.2013]

15. Thank you for listening!