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Telling your Story on YouTube

Training sponsored by. Telling your Story on YouTube. Ian Kawata Creative Director SVCF. Agenda Know Your Audience Write a Script Organize Your Content Shoot Your Video Edit Your Footage. Know Your Audience Who is my primary audience? Age? Sex? Interests? Income?

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Telling your Story on YouTube

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  1. Training sponsored by Telling your Story on YouTube Ian Kawata Creative Director SVCF

  2. Agenda Know Your Audience Write a Script Organize Your Content Shoot Your Video Edit Your Footage

  3. Know Your Audience Who is my primary audience? Age? Sex? Interests? Income? What is the core message? Identify the key takeaway. Call to Action: SVGiveswill help us…?

  4. Write a Script Keep your story simple Present the problem (Why should they listen?) Tell how you help solve this problem How will you benefit from their participation in SVGives?

  5. Organize Your Content What equipment should I use/need? What audio assets do I need? What images will engage your audience? Create a story board

  6. Shoot Your Video Listen carefully to your sound Natural light can be your best friend Practice makes perfect (Take many takes, as it takes) Stay organized

  7. Edit Your Footage Pay close attention to the audio Stay on point Ask yourself: Do I really need this shot? Add music to enhance. Not distract.

  8. Questions?

  9. Sign Up Today • Get emails about upcoming trainings • Learn about the prizes you may want to compete for • Learn how to promote your NPO with social media • Learn how you can use your Razoo page in the future

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