How to leverage F5 and Microsoft? Tim Clark Director of Microsoft Field Engagements

1. How to leverage F5 and Microsoft?Tim ClarkDirector of Microsoft Field Engagements

2. Question? F5 Makes Applications: • Secure • Fast • Available What three benefits does F5 provide applications ?

3. What’s in it for you? • Understand Microsoft’s Priorities for FY09 & why you care! • F5 offers unique value to Microsoft Customers & their deployment • What solutions are available to support your efforts. • Confidence that F5 knows Microsoft & can support your sales effort.

4. Seeing the Entire Opportunity? Question: How many squares do you see? 30

5. Agenda • Business Opportunity with Microsoft • F5 & Microsoft: Relationship Overview • Solution Selling and the F5 Application Ready Network for Microsoft • Customer-Facing Materials • Question and Answer Discussion

6. Microsoft FY09 Partner Priorities • Deployment Planning Services ($40mil in Seed Funding) • SharePoint Deployment Planning Services (SDPS) • https://iwsolve.partners.extranet.microsoft.com/SDPS/FAQ.htm • Enterprise Search (FAST) • Searching the internet is easier then Searching the Enterprise. • Unified Communications ($45.4 Bil Opp.) • Drives the Cost out the Enterprise • Business Intelligence ($57.1 Bil Opp.) • Scaling Human Capitol • MS Online Services (Aggressive Channel Program) • 12mil sqft of New Data Center

7. SharePoint: Why You Should Care “Microsoft's SharePoint Server is on a billion dollar juggernaut to potentially become the next must-have technology” “Late last year, an IDC survey of 300 users found 61% were deploying SharePoint enterprise-wide, and that 28% of those using SharePoint in departments now are expected to expand usage to the enterprise within the next 12 months.” “In March, Bill Gates, Microsoft's chief software architect, said SharePoint had passed 100 million licenses sold, had attracted 17,000 user companies, and eclipsed $1 billion in sales for his company.” “Microsoft Office SharePoint Server (MOSS) 2007 is the fastest growing product in the company's history and seems to have as many uses as a Swiss Army knife.” This story appeared on Network World at:http://www.networkworld.com/news/2008/032608-microsoft-sharepoint.html

8. F5 & Microsoft: Partner Program • Microsoft Partner Programs: • GISV Managed Partner • MTC Alliance Partner • Visual Studio Industry Premier Partner • MS Partner Solution Center Sponsor Partner • Microsoft Interop Vendor Alliance • http://interopvendoralliance.org/demos/Lab1/demo.swf • Secure IT Alliance

9. Application Development & Deployment Woes Of all the businesses who undertake software development projects...only 34% prove successful ! Source: CHAOS Chronicles Report

10. Typical Customer Problems Remote and branch office workers experience slow download times Organization is centralizing data centers to achieve regulatory compliance, efficiency; this creates more WAN/remote users Need to provide high availability of SharePoint system, e.g., portal, web forms, or document library Would like to reduce size of server farm in order to reduce costs, increase efficiency

11. Impact of Problems Remote and branch office users underutilize or abandon SharePoint application because it is too slow Deployments fail because of unacceptable user experience Business-critical forms, applications, portals not always available when needed Unable to reduce complexity and cost by running fewer servers

12. F5 Value Proposition Reduction in hardware costs, fewer servers to deploy Reduction in bandwidth costs Improved user experience, faster download times Rapid/Increased usage & adoption of new applications Documented best practices for deploying the network (Application Ready Network) Reduced test/evaluation time and cost Successful deployment ensured

13. Question? • Network Arch • Application/LOB Owners • Server Administrators • Storage (NFS, NAS) Managers Name three enterprise group’s that are prospects for F5?

14. Finding Microsoft Opportunities • “Lead with acceleration for SharePoint” • Don’t stop there… • Additional SharePoint capabilities • Multiple SharePoint projects within each account • Office Communications Server (OCS) • Exchange (especially OWA) • Commerce Server used in conjunction with SharePoint • Dynamics CRM • Other sites built on IIS • This is how Microsoft is selling in your accounts. These systems are often tied together. • You will not find all of these projects by just talking to the Network Group.

15. F5 Application Ready Network for Microsoft? • First full ADN design and “kit” of overall Ready Network campaign • Prescriptive architectures, designs, application and deployment guides utilizing entire F5 product portfolio supporting: • Demonstrable benefits of the F5 Application Ready Network for Microsoft mapped to F5 Solution Messaging Guides www.f5.com/microsoft

16. Question? Application Ready Networks What does ARN Stand for?

17. SharePoint 2007 Deployment Required redundant BIG-IP WAM BIG-IP WebAccelerator Module

18. Customer Facing Materials Branch Office Scenario • 8x data served, Same bandwidth usage. • ‘Hits per page’ dropped from a 3:1 ratio to 1:1 • Individual Function Response times increased from 2x to 20x Internet Scenario • Twice the overall system throughput • Avg. Page time – 3x to 5x improvement • Sig. decrease of server CPU load http://www.f5.com/pdf/solution-center/hp-wp-deploy-ltm-sharepoint.pdf

19. F5’s Benefits for SharePoint • Increase SharePoint Server Performance by 5x • 20-30% Bandwidth Reduction for Remote Users • Gain 25+% Server Capacity with Service Offload • Reduce Time-Out Errors by 85% for Mobile Users • Automated Failover and Access Control

20. Microsoft Unified CommunicationsInnovative Communications With Revolutionary Economics

21. Office Communications Server 2007 • Office Communications Server (OCS) 2007 is the core component of Microsoft’s Unified Communications offering. • Instant Messaging, Voice and Video Conferencing, VoIP • Microsoft is selling this in conjunction with Exchange 2007 • F5 participated in Microsoft’s Unified Communications Worldwide Launch • Kickoff event in San Francisco, October 16, 2007 • Our solution distributed to 100,000 worldwide launch attendees in Microsoft’s Unified Communications Partner Solution Showcase DVD • F5 has worked with OCS product group for years! • Over $500,000 USD worth of F5 equipment in product group’s test lab. • F5 was the only load balancer in Microsoft’s “long haul” test • F5 is only ADC vendor to train Microsoft’s OCS Support team • Besides SharePoint, OCS is the “hottest” Microsoft application • Worldwide interest from customers • MTC’s have told us that SharePoint and OCS are their two most frequent POC and ADS applications • In MANY cases, Microsoft is recommending F5 for OCS load balancing, but you will never know unless you ask your customers.

22. Hardware Load Balancer Required The following is taken from the Microsoft Office Communications Server 2007 Planning Guide; Section 7: http://www.microsoft.com/downloads/details.aspx?familyid=723347c6-fa1f-44d8-a7fa-8974c3b596f4&displaylang=en

23. ARN for Office Communication Server

24. Exchange 2007 Deployment

25. F5 Benefits for Exchange 2007 • Reliable, Real-Time Availability • Optimized Data Replication Between Data Centers. More Data, Less Time • Secure Point-To-Point Data Replication • Efficiently Use Existing Bandwidth == Less $$

26. Solution Development Projects • SharePoint • ARN • Wave 14 Performance Lab • SharePoint User Groups • HP Testing • Windows Server 2008 ARN • IIS • Windows Terminal Services • PowerShell • Virtualization • System Center Virtual Machine Manager (VMM) TAP • Hyper-V • Dynamic Services Platform (DSP) • HP “Adaptive Infrastructure” Proof-of-Concept (MMS) • Office Communications Server 2007 • ARN • Proposed Dell Testing – Sizing Guide • Dynamics CRM • Jointly Developed Deployment Guide • Microsoft’s Benchmark Test: 24,000 concurrent users • Microsoft’s Largest Internal CRM Deployment: “Spinnaker” • Upcoming Acceleration Testing • Exchange Server 2007 • ARN • OWA Acceleration Policy • Commerce Server 2007 • Microsoft-Published Performance Guide • Microsoft Selling Together with SharePoint • BizTalk Server, SQL Server, Operations Manager, Silverlight, Windows-based Hosting, Project Server… Solution Center & PRC

27. Today’s Opportunities Information Workers & Business Decision Makers Developers & IT Pros

28. Call to Action • Send out the Microsoft E-mail Campaign to your existing customers. • Find one SharePoint Deployment and schedule a meeting with F5 Account Manager. • $50 Per Qualified Appointment!

29. Questions?