MOVING FORWARD The Foothill-De Anza Foundation

1. MOVING FORWARDThe Foothill-De Anza Foundation Marie Fox Ellison, CFRE Executive Director

2. Presentation • Reflection of Past Year • Mission, Values and Strategies--Aligning the Foundation with the District • The New Reality--Why a Community College Needs and Deserves Substantial Support • Achieving Success--Structure and Focus of Foundation Activities • Moving Forward--Activating all Available Resources

3. Mission, Values and Strategies The Mission of the FHDA Foundation is to raise and invest funds to support the educational excellence of Foothill and De Anza Colleges. • Align Foundation strategies, functions and priorities to meet the needs of the colleges. • Reorganize and focus small staff and Foundation Board to achieve greater success and support colleges at dollar levels now required. • Become more proactive and less reactive in fundraising.

4. What is The New Reality? • Reductions in state funding threatening the advancement of Foothill and De Anza colleges. • Four-year institutions raise private support, at very significant levels, to close funding gaps. • Community colleges statewide and around the country raising support in a “community college” model--low expectations. • Reorganize fundraising at Foothill-De Anza into a “new” model. • Educate community (donor constituencies) to the new reality--community colleges now need their support at higher dollar levels to survive and thrive.

5. Revenue HistoryDonor Type

6. Revenue HistoryGift Level

7. Revenue HistoryRestricted Giving

8. Revenue History Unrestricted Giving

9. Reorganizing for Success • Foundation Staffing • Too small to successfully address all fundraising needs on both campuses. • Structure staff and activities to achieve greatest results. • Focus fundraising on several broad stroke themes rather than many different targets. • Target untapped resources to build a larger base of donors. • Create position of Associate Director Annual/Individual Giving. • Add positions as budget allows—Administrative Assistant, Associate Director of Foundation & Corporate Relations.

10. Foundation Organizational Chart

11. Reorganizing for Success • Foundation Board of Directors • Look closely at diversity, board-related needs and college-related needs when considering future board members. • Organize fundraising by the Board into teams focused on themes across both campuses. • Consider fewer Board meetings and encourage greater committee activity between meetings.

12. Foundation Board Retreat Goals • Reorganize efforts to achieve greater success. • Look at total fundraising needs versus current level of funding and determine realistic goals. • Focus on gifts that would be most valuable to the community colleges; • Flexible funding that can be directed by Chancellor and Presidents, and leveraged against other dollars from state and/or bond funding. • Create a fundraising message that is unique to community colleges. • Brainstorm fundraising themes, vision and messages to community.

13. Themes for Breakout Groups • EDUCATION AND OPPORTUNITY • Funding related directly to students—scholarships, student-based activities • TEACHING AND INNOVATION • Funding related academic curricula and improving learning outcomes • ARTS, SCIENCES & TECHNOLOGY • Funding for buildings, facilities, and large-scale technology development

14. Result of Breakout Groups • Education and Opportunity--student needs and resources… • Need for unrestricted scholarship support. • Create a consistent and reliable source of funding. • Stress message of options, accessibility, affordability, diversity and individualized instruction.

15. Result of Breakout Groups • Teaching and Innovation -- teaching needs and resources… • Professional development for teachers, developing teaching tools and strategies that assist students. • Community college faculty focused 100% on teaching. • Education is affordable and very high quality.

16. Result of Breakout Groups • The 21st Century Campus -- facilities and technology… • New name suggested for theme. • Emphasize perpetuity through endowments to keep technology and equipment relevant and usable. • Keep list of funding opportunities updated to attract naming and targeted gifts when appropriate.

17. Moving Forward • Focus staff, Board and colleges on themes and giving opportunities within themes. • Create targeted messages to be used by both campuses and in all fundraising activities. • Begin looking at major donor prospects and strategizing approaches. • Build annual giving and alumni giving to significantly larger levels. • Become the new model for fundraising at the community colleges.

18. What Can I Do? • Remain active in Foundation activities, and continue to support Foundation efforts. • Give---payroll deduction is an excellent way for district employees, and trustees, to give. You can’t really be a proponent of fundraising for the colleges until you make personal gifts. • Send the message to the community…Foothill and De Anza colleges are critical components of this community and of community-wide education. They need your financial support.