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AMD

AMD. Case illustrates: Impact of leadership succession Design and implementation of cost leadership and differentiation strategies Technology - challenges of internal innovation Taking on the market leader. AMD’s Formula for Success.

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AMD

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  1. AMD • Case illustrates: • Impact of leadership succession • Design and implementation of cost leadership and differentiation strategies • Technology - challenges of internal innovation • Taking on the market leader

  2. AMD’s Formula for Success • Traditionally competed with Intel by offering low cost versions of Intel products • Focused on customer needs (smooth transition to 64 bit) • Product differentiation and performance • Consistently offer new products in a rapidly changing environment (TTM) • Product value proposition is high quality but low-priced products • Pursued new alliances. As a component part, Microsoft, HP, IBM and Sun switched because they saw it as a means to increase their market share

  3. AMD • Case Tips: • Neither the “problem” nor “opportunity” is typically obvious • Utilize external analysis, internal analysis and SWOT to identify the issues. State them clearly. • Provide three strategic alternatives • Recommendation should be based on core competencies • Recommendation should address strategic issues • Recommendation should anticipate competitor response

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