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JRNL 10 * hOFSTRA u

JRNL 10 * hOFSTRA u. Prof. Vaccaro / introductory class. Today’s jrnl 10 run down. *Introduction about the class, professor, students, syllabus * Log in and establish a wordpress.com website and twitter account * Review current state of the media

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JRNL 10 * hOFSTRA u

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  1. JRNL 10 * hOFSTRA u Prof. Vaccaro / introductory class

  2. Today’s jrnl 10 run down • *Introduction about the class, professor, students, syllabus • *Log in and establish a wordpress.com website and twitter account • *Review current state of the media • *Refresher on journalism, ethics, reporting and communications • *Read (for next class): Forward, introduction, Chap. 1 and Chap. 11 from text

  3. Class introductions • *Professor introductions • *Student introductions • *Review the syllabus • *Review class expectations

  4. Set up wordpress and twitter • Log on to WordPress.com and register a domain • FirstnameLastname.WordPress.com … i.e. chrisvaccaro.wordpress.com -This will be where all your work and notes will live -Don’t forget the user name and password • Register on Twitter -If you have a preexisting account you’d like to use, feel free -Remember I do look at these accounts, so be appropriate -If you are creating a new one, use @FirstNameLastName i.e. @ChrisVaccaro -If you want one just for this class, use @NameJRNL10 i.e. @ChrisJRNL10 • Email the URL and Twitter handle • -Use the email you’d like me to contact you with • -SEND TO C.R.VACCARO@GMAIL.COM

  5. CURRENT STATE OF THE MEDIA • We’re at one of the most interesting times in media history. Papers don’t know whether to come or go, websites are becoming ordinary and almost at thing of the past, and mobile applications and devices are now sparking new trends. • Trends from the State of the Media report by Pew Research Center • *Mobile may be leading to a deeper experience than on the desktop/laptop computer • New survey data released here add to that. More than a quarter of the population, 27%, now get news on mobile devices. • *More news outlets will move to digital subscriptions in 2012 • Perhaps as many as 100 more papers are expected in coming months to join the roughly 150 publications that have already moved to some kind of digital subscription model. The move, long anticipated and long delayed, is only partly influenced by the success of The New York Times “metered model,” which now has some 390,000 subscribers and resulted in almost no loss in more casual online traffic. The timing of this also reflects a starker reality.

  6. CURRENT STATE OF THE MEDIA • *Majority of Americans now get news through at least one digital, web-based device. • While the desktop or laptop computer remains the primary digital platform for news (54% of Americans get news there), the number of consumers who get news on multiple digital devices is growing. • *Social media drives views, but not as much as you think • Social media, while clearly a part of the digital news experience, is not nearly the driver of news that many have suggested.  Just 9% of digital news consumers follow news recommendations from either Facebook or Twitter. • *Social media drives traffic more on mobile devices/tablets • For those who get news on both the smartphone and tablet, social networking is a much more popular way to get news. Among that group (13% of all digital news consumers), fully two-thirds (67%) have ever gotten news recommendations from Facebook.

  7. Current state of the media • *News is substantial part of how people use their devices • The data also reveal that news is a substantial part of what people do on each of these devices. Fully 70% of desktop/laptop owners report getting news on their computers. Half of smartphone owners (51%) use their phones for news. A majority of tablet owners (56%) use the devices for news.  (A third of all U.S. adults, 32%, gets news digitally only on a laptop or desktop.)

  8. Current state of the media

  9. HOW DOES THIS AFFECT OUR CLASS? • *We’ll study the ins and outs of digital media and its direct relationship with the current state of the media and society, and the future of the industry. • *We’ll test different models and tools to experiment as much as possible and compare results on all activities to see what works and what doesn’t. • *You’ll gain and appreciation for thinking outside-the-box and understanding there are multiple ways to tell a story.

  10. REFRESHER ON JOURNALISM • *Who, what, where, when, why and how are still important! • *You must remain ethical and proper at all times • -No plagiarism, no copying, no cutting and pasting • -No photo altering, no using video/audio/photos from sources without permission • *Reporting tools are important for all mediums • -You still need to ask the right questions • -You still need to go to events prepared • -You still need to remain objective and keep yourself out of the story • *Have fun … this is not an ordinary profession, if you don’t enjoy it and take advantage of the opportunities around you to succeed and excel, then you’ll get lost in the wind. Go out there and get it!

  11. NEXT CLASS • *Read for next class • -Forward • -introduction • -Chap. 1 – We are all digital workers now • -Chap. 11 – Understanding your audience

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