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Convincing Stakeholders that IP Matters for Their Business

Convincing Stakeholders that IP Matters for Their Business. Martti Enäjärvi, OHIM martti.enajarvi@kolumbus.fi. MAKE BUSINESS PEOPLE, ESPECIALLY SMEs BELIEVE THAT IP MATTERS. BUT HOW?. GOOD AND RELEVANT INFORMATION EDUCATION AND SCHOOLING VIA DIFFERENT ORGANISATIONS HELPDESKS

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Convincing Stakeholders that IP Matters for Their Business

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  1. Convincing Stakeholders that IP Matters for Their Business Martti Enäjärvi,OHIMmartti.enajarvi@kolumbus.fi

  2. MAKE BUSINESS PEOPLE, ESPECIALLY SMEsBELIEVE THAT IP MATTERS

  3. BUT HOW? • GOOD AND RELEVANT INFORMATION • EDUCATION AND SCHOOLING • VIA DIFFERENT ORGANISATIONS • HELPDESKS • GOVERNEMENTAL OFFICES (PO:s) • PRIVATE ORGANISATIONS • BUSINESS ANGELS • MEDIA • FINANCING • ETC

  4. GOOD EXCAMPLESHOW IP MATTERS HOW CAT PEE CAN MAKE YOU RICH? …AND SOME OTHER EXCAMPLES FROM THE BUSINESS WORLD..

  5. HOW THE BUSINESS MAY START? • THERE ARE i.e. 5 000 000 INVENTORS IN FINLAND  (population 5 426 674), SO • IN EUROPE THERE ARE ABOUT 5 000 000 000 INVENTORS, AND • IN THE WORLD… • “Intellectual growth should commence at birth and cease only at death” Albert Einstein

  6. IF YOU HAVE NOT DONE ERRORS YOU ARE NOT CREATIVE. DON´T BE TOO AFRAID OF MAKING ALSO MISTAKES. BUT DON´T TRY TO DO THEM, IT IS EASY BUT CAN BE FATAL...

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