Pharmaceutical Selling And Promotion Types

1. Pharmaceutical Selling And Promotion Types Selling and promotion of any product involve spreading information about the manufactured goods, product line, company, or brand, so pharmaceutical products are no exception. It is one of the four important aspects of the promotion mix. The other three factors are product pricing, marketing, and place. Here are the different types of selling and promotion that most PCD pharma companies in Chandigarh follow. TYPES OF PHARMACEUTICAL PROMOTION Pharmaceutical Promotion Is Generally Divided Into Two Types, Such As: Above the line promotion: This involves the promotion of pharma products through the media, such as television, newspapers, radio, Mobile Phones, and the Internet. In this type of promotion, the manufacturer of pharmaceutical products will pay an advertising company to place the advertisement. Below the line promotion: All other forms of promotion would fall under this category. Much of this promotion type is planned to be subtle enough for the customer to be ignorant that the promotion is taking place. This may include: •Product placement •Sponsorship •Endorsements

2. •Merchandising •Sales promotion •Direct mail •Public relations •Personal selling •Trade shows WHAT IS THE AIM OF DIFFERENT TYPES OF PHARMACEUTICAL PROMOTION? The major aim of medicine promotion is to convince people to purchase more drugs and, or to pay higher prices. This is achieved by increasing the professed value of the medicine through many approaches including: •Increasing the alleged incidence and, or the severity of the signs •Broadening the indications to embrace more consumers •Escalating the perceived possibility and scale of benefits •Lessening the apparent probability and extent of harms •Increasing the utilization of medicines for a longer period The major aim of pharmaceutical promotion is not to notify but to persuade. Pharmaceutical product promotions rarely express much information about product features. In its place, the importance of much promotion is on the relative consumption of the products with constructive feeling. Pharmaceutical Selling Types The pharmaceutical market greatly differs from other markets in all aspects. In this market, a PCD pharma franchise company or its distributor cannot approach a consumer or patient directly. They need to sell their medicines to doctors, who will be the main customer to a pharma company whether it is a generic or a branded company. There are different types through which medicines can be sold. Each pharma company follows different ways to sell their products. Some of the most common selling types include: Generic selling: In this type, stockiest or a trade counter is the main customer Prescription selling: Here, pharmaceutical companies will persuade doctors to recommend their medicines. PCD/Franchise selling: This type of selling involves marketing the PCD products through a PCD franchisee, distributor, or sale professional. OTC selling: Through this selling type, some PCD products, such as cosmetics, skincare products, or painkilling medicines, will be sold. Pharmacy Chain Supply: This is considered the most thriving and popular type of pharmaceutical selling in metro cities. Hospital Supply: This type of selling encourages the interest of pharmaceutical companies toward the supply of their drugs to big hospitals directly.

3. Online Pharmacies: The concept of online pharmacy is becoming popular in the Indian pharmaceutical industry. Selling medicines online has turned out to be a good opportunity to sell them in the pharmaceutical segment. Source Link : http://zencuspharma.mystrikingly.com/blog/pharmaceutical-selling-an d-promotion-types CONTACT DETAILS Zencus Pharma SCF-519,2ND FLOOR, Manimajra, Chandigarh, 160101 +91 98883 33830 zencuspharma@gmail.com http://zencuspharma.com/