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iPhone 4 in China 2010. by Annegret Liederbach. Current Situation. Supply < Demand Income Effect Increase in Purchasing Power Chinese are becoming richer Enormous Demand Market Size Consumer Taste/Preferences To be supplied soon. Video.
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iPhone 4 in China 2010 • by Annegret Liederbach
Current Situation • Supply < Demand • Income Effect • Increase in Purchasing Power • Chinese are becoming richer • Enormous Demand • Market Size • Consumer Taste/Preferences • To be supplied soon
Shift in Supply and Demand of iPhones in China (2009-2010) D1: Demand Curve of iPhone 3GS D2: Demand Curve of iPhone 4 S1: Supply Curve of iPhone 3GS S2 (Possible): Possible Supply Curve of iPhone 4 E1: Market Equilibrium Price of iPhone 3GS E2: Market Equilibrium Price of iPhone 4 E3 (Possible): Possible Market Equilibrium Price of iPhone 4 Graph
Demand Supply Problem Give me my phone!! This is a problem.
Maintain Current Production Speed Increase Production Speed Alternatives: Producers vs.
Use iPhone 4 with SIM Card Buy a different phone Wait for the iPhone 4 Supply in progress. Please wait... Alternatives: Consumer vs.
Wait for the iPhone 4 Pros Get the benefits of iPhone 4 Good for increasing patience Cons Takes time Increase Production Speed Final Decision: Consumer Final Decision: Producer