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Marketing Management Indicator 2.05

Marketing Management Indicator 2.05. Utilize critical-thinking skills to determine best options/outcomes. Creativity is…. the ability to generate unique ideas, approaches, and solutions. Personal Traits Associated with Creativity. Curiosity Confidence Willingness to take a risk

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Marketing Management Indicator 2.05

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  1. Marketing Management Indicator 2.05 Utilize critical-thinking skills to determine best options/outcomes.

  2. Creativity is… • the ability to generate unique ideas, approaches, and solutions.

  3. Personal Traits Associated with Creativity • Curiosity • Confidence • Willingness to take a risk • Ability to grow from criticism • Persistence in finishing a task • Courage to stand out from the crowd • Motivation from within

  4. Ways People Can Demonstrate Creativity • Create an item no one has ever seen before (house in outer space) • Improve an existing idea or product (house that doesn’t burn) • Combine two or more existing items (house that functions as a submarine)

  5. Specific Techniques for Developing Creativity • Don’t be a “know it all” • Collect ideas regularly • Learn to use all of your senses • Study creative role models • Adopt a good attitude • Adjust your environment • Play as if you are a kid

  6. How Creativity Can Be Applied Beneficially To Solve Problems • Pinpoint the question • Gather information • Set the question aside for awhile • Welcome your own creative insight • Find out if the answer works

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