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@sicarter

@sicarter. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles. @sicarter. @sicarter. Page-Level & Feature-Level Metrics. Many Apps in the Top 10 of their Category.

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@sicarter

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  1. @sicarter

  2. Apps Published: 33 Apps in iOS App Store 19 Apps in Android Market (…and a few in App World & WebOS Market, RIP) Coming Soon: Google TV Windows Phone 7 Windows 8 Tiles @sicarter @sicarter

  3. Page-Level & Feature-Level Metrics Many Apps in the Top 10 of their Category LOTS of User Insights 200 Million Page Views Per Month + = = @sicarter @sicarter

  4. The Setup • Apps are Media. • Like music, movies, and magazines, different people will like different Designs, and Design approaches. • We focus on content apps (not games), and this will color my focus for today. • Feel free to Agree / Disagree / Add / Refine • My goal is to open up a dialog • We all learn more. | We all become better designers

  5. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  6. Parenting Magazine Ages & Stages

  7. Sporting News Pro Football 76% of Users Customize their Teams

  8. Zumobi Ski & Snow Report 96% of Users Customize their Resorts

  9. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  10. We Focus on Content Experiences…

  11. One Bus Away

  12. INRIX

  13. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  14. Update Frequently • Content Freshness Planning • CMS Interop Early in the Process • App Updates • Post-Update User Spike • Update with new Platform Features • Also add Custom Features • Listen to User Feedback, Respond Quickly • In-app Feedback mechanism • Read every App Store review • Collaborate with Partner

  15. Provide a Feedback Loop… and Listen!

  16. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  17. Lucrative App = Frequent Updates

  18. Better: A Lucrative App that’s FREE to the User

  19. Make it Lucrative • An App that is Lucrative + Free is difficult to achieve. • Consider monetization early in the Design process. • Monetization shouldn’t be an afterthought. • Some Options: • Paid App • In-App Purchases • Integrated Merchandising • Ad Networks vs. Sponsorship…

  20. Advertising vs. Sponsorship

  21. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  22. Design for Resolution Adaptation

  23. Our Adaptive Approach Native iOS, Android, C# HTML5 Javascript, Json Cloud ACS EC2, MySQL The user should never know nor care.

  24. 1 Make it Personal 2 Make it Focused 3 Make it Fresh 4 Make it Lucrative 5 Make it Flexible

  25. a conversation

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