1 / 14

P roduct assortment analysis of COMFY shop

P roduct assortment analysis of COMFY shop. By Alyona Kondrateva. Plan:. Description of COMFY shop and its product assortment. SWOT-analysis of COMFY shop. Analysis of COMFY product assortment. Marketing product classification. Conclusion.

zephr-waters
Download Presentation

P roduct assortment analysis of COMFY shop

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Product assortment analysis of COMFY shop By Alyona Kondrateva

  2. Plan: Description of COMFY shop and its product assortment. SWOT-analysis of COMFY shop. Analysis of COMFY product assortment. Marketing product classification. Conclusion.

  3. "COMFY" is the second largest network of home appliances in Ukraine.

  4. Assortment of Comfy: appliances for the kitchen; cookers; refrigerators; climatic equipment; video equipment; TV sets; computer electronics; stereos and mobile phones.

  5. Weaknesses: - Unstable financial position; - High cost of production; - Lack of working capital; - Unfinished construction. Strengths: - Established channels of distribution; - Highly qualified and experienced personnel; - High level of management in the company. SWOT-analysis of COMFY shop

  6. Threats: - Consumers focusing on the qualitative characteristics; - Dependence on the regional infrastructure; - Competition in the foreign market; - Focusing on the technical specifications according to the international standards and as a result cost increase. Opportunities: - Market reforms in the country; - Resource base availability; - Developed economic infrastructure of the region; - The possibility of obtaining additional sources of revenue; - Effective sales promotion; - Lower prices and competitiveness increase; - Improving the quality of products.

  7. Analysis of COMFY product assortment

  8. Marketing product classification: - Stars; - Cash cows; - Wildcats; - Dogs.

  9. Stars of Comfy store Computers; Laptops.

  10. Cash cows Household appliances (refrigerators, washing machines).

  11. Wildcats Small household appliances (food processors, hairdryers).

  12. Recommendations - Search for suppliers with fewer intermediaries and lower prices; - Increase the amount of equipment for more efficient use of sales area and store premises; - Change and improve the store product assortment by analyzing competitors.

  13. Thank you for your attention!

More Related