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john.fisher@citizensonline.org.uk www.citizensonline.org.uk

john.fisher@citizensonline.org.uk www.citizensonline.org.uk. John Fisher Chief Executive. My Brief …. Citizens Online. Leading UK Digital Inclusion charity since 2000 Fiercely and proudly independent Key staff and resources Well respected in community and voluntary sectors

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john.fisher@citizensonline.org.uk www.citizensonline.org.uk

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  1. john.fisher@citizensonline.org.uk • www.citizensonline.org.uk • John Fisher • Chief Executive

  2. My Brief …..

  3. Citizens Online • Leading UK Digital Inclusion charity since 2000 • Fiercely and proudly independent • Key staff and resources • Well respected in community and voluntary sectors • Digital Inclusion is our core competence

  4. Citizens Online - what we do campaigning & lobbying strategy & policy project delivery

  5. Citizens Online • campaigning & lobbying • Working with EU,UK Govt (national, devolved, regional & local) • Raising the profile of DI issues • Challenging industry to be more inclusive • Representing the disadvantaged www.fixtheweb.net • Innovation – www.hubstroud.org.uk

  6. Campaigning & Lobbying - Innovation

  7. Citizens Onlinestrategy & policy …..and also BT, EU, HIE, GHA, Veridian HA, Mayor of London, Microsoft, Becta, Paragon HA, Intel, Welsh Assembly, SEU, Devon CC, ELF, DCLG, Digital Birmingham, LSE, IDEA, Swindon BC, Norfolk CC, Cabinet Office, Talk Talk, IPPR, Cambs Partnership, MK Council

  8. Citizens Online • project delivery • EU e-Inclusion Awards • Talk Talk Digital Heroes • Microsoft Community Learning Centres & Hub • www.fixtheweb.net

  9. 44 locations • Geographic & thematic • Full time coordinator • Multi agency partnerships • Deep engagement • Sustainable legacy • Monitoring framework

  10. communities individuals

  11. Safe environment • Relevant content • Flexibility • Small groups • Lots of fun 5-stage journey to digital inclusion

  12. Broad v Deep ? • Quality v Quantity ? • Longitudinal Impact study • 1000+ new adopters • 4 hours learning • Entry & exit surveys • Contacted 3,6,12,24 months

  13. Non User Motivation 3% Online Govt Services

  14. After Training

  15. Which Service? Of those of working age: 40% visited JCP + websites within 3 months

  16. Scale • Resource • Leadership • Partners

  17. Digital Strategy ?

  18. Top to Bottom Board Room to Frontline

  19. Side to Side IT Dept to Maintenance Team

  20. Satisfy Demand Acme Housing

  21. Client Facing … and

  22. Digital Strategy • Top to Bottom • Side to Side • Satisfy demand • Client facing

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