Why Use Email Marketing?

1. Why Use Email Marketing? How Email Marketing Can Boost Your Sales While Keeping Costs Low

2. Reasons for Email Marketing • Increases lead generation and cross selling • Increases lifetime customer value • Opens a two-way dialogue with clients & prospects • Provides instant, measureable results

3. Today’s Agenda • What is email marketing? • How you can profit with email marketing • Ways to use email marketing

4. What is Email Marketing? • Professional email communication • Sent to an interested audience • Contains information they find valuable

5. What Email Marketing is Not • Not spam or junk email • Not email to people have not agreed to be contacted • Not excessive or uninteresting content

6. Why Email? • 91% of Internet users between the ages of 18 and 64 send or read email • An even higher number of users ages 65 or older do the same • 147 million people across the country use email, most use it every day. -eMarketer

7. Email Marketing Helps You... • Acquire New Customers • Convert Existing Leads Into Customers • Keep Customers Coming Back

8. Acquiring New Customers • On average, it takes 7 touches for a sale to occur. • Some buy right away • Others research and try • Some show interest but don’t trust you • No matter where customers are, relevant email will help move them further.

9. Convert Existing Leads • Without regular interaction leads will quickly lose interest • Email lets you build trust and keep top of mind awareness • Allows you to become an authority in your niche

10. Keep Customers Coming Back The Value of a Customer: • You’ve already paid for them • It’s 6-7 times more expensive to gain a customer than to retain a customer -Harvard Business Review

11. Keep Customers (Cont.) • They spend more: • Repeat customers spend 67 percent more • They are your referral engine: • After 10 purchases, a customer has already referred up to 7 people -Bain and Company, 2002

12. Keep Customers (Cont.) • Regularly emailing past customers builds loyalty • Customers remember your company better • Special offers keep them interested

13. Use Email Marketing For... • Promotions • Newsletters • Company Announcements • Saying Thanks to Customers

14. Promotions Benefits Common Types Sales Price/Item Time sensitive Seasonal Preferred Customer Product • Increase Sales • Increase Appointments • Increase Traffic • Move excess inventory • Promote brand • Clear space for new stock

15. Newsletters Benefits Common Topics Topics of interest Relevant news & events Case studies Useful product or service info Hints and tips • Build Relationships • Position as valuable resource • Obtain/Retain mind share • Educate and Inform • Generate referrals

16. Company Announcements Benefits Common Topics Significant events Hiring of new personnel Adding a product, line or service Acquisitions New locations • Generate Leads • Show momentum • Attract new partnerships • Get publicity • Build or enhance relationships

17. Say Thanks to Customers Benefits Common Topics Holiday greetings Company anniversary Special campaign or event Special Company accomplishment • Build relationships • Retain mind share • Educate and inform • Show sincere appreciation

18. Your Emails Can Go To... • Customers • Prospects • Professional organizations • Vendors • Investors and bankers • Media • Civic and government leaders • Employees and family

19. Email Marketing Advantages • Email marketing is inexpensive • Offers immediate results • Easy to measure and optimize • Requires no advanced training to start

20. Instant Feedback • Analytics let you know instantly how people responded to your campaign. • You get a better feel for customer interests and preferences • Helps you to fine tune your entire marketing campaign

21. Direct Mail Vs. Email • For the same response, direct mail costs 20 TIMES as much as email -Forrester Research, Inc. • Email ROI is the highest when compared to other internet marketing mediums -Direct Marketing Association

22. What Are Email Service Providers? • Email Service Providers: • Platform for creating and managing email marketing campaigns • Contain templates and formatting software for easy email creation • Manage email lists, sign-ups, analytics, etc.

23. Why Use Email Service Providers? • Approved bulk mailers increase deliverability • Require no technical skill or support staff • Handle formatting to create professional emails • Provide list hosting and management

24. What’s Next? • Research email service providers https://www.senderscore.org/ • Create a plan of action • Develop your email list • Design quality branded content

25. What’s Next (Cont.) • Send regular email communications • Analyze and measure your results • Consider professional email marketing help

26. Questions? I’m pleased to answer any questions you have about revving up your online sales with email marketing.

27. About Brian Offenberger Hundreds of millions of dollars in sales and profits, with complete P/L responsibilities ranging from single units doing $4 million in sales to multiple units with combined sales of nearly $500 million.

28. How to Reach Us • Toll Free: (877) 563-8054 • Fax: (602) 412-3663 • Local: (602) 412-3426 • Website: www.aftermarketerclub.com • Email: brian@aftermarketerclub.com • Address: 5530 East Beck Lane, Scottsdale, AZ. 85254