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Century21

Century21.com. IDX for .com overview. July 14, 2011. Interim response to latest NAR ruling. On May 14, 2011, NAR made a substantive change the IDX Indexing policy

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Century21

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  1. Century21.com IDX for .com overview July 14, 2011

  2. Interim response to latest NAR ruling • On May 14, 2011, NAR made a substantive change the IDX Indexing policy • Introduced an opt-in provision if brokers want to allow their listings to be displayed on the national websites of real estate franchisors • To ensure full compliance with this latest NAR policy, we discontinued indexing IDX listings on June 13 • After monitoring the performance of the site for a whole month Lead conversion dipped below pre-indexing levels • This demonstrates the importance of a superior website experience to consumers as opposed to delivering an average search experience that hands-off to all the listings

  3. IDX Classic Search effective July 14 • Realogy listings will be the default search results presented • IDX listings will be accessible via one more click to our local broker's IDX-compliant websites provided by eNeighborhoods. • A user path will be available to go to IDX directly if a consumer so chooses but the default search path will be Realogy listings first • Realogy shared listings leads will follow area served rules • IDX office handoffs will follow area served rules to rotate between IDX enabled offices

  4. LocationDropdown The auto suggest presents information about various locations as soon as the consumer starts entering a location. Links to Listings, Rentals, Agents, Offices and Local Information

  5. LocationDashboard With a location match, the location dashboard for that area is presented with the CENTURY 21 local broker site on the left and CENTURY 21 data on the right.

  6. Default Search Results Page Link to Local Broker’s IDX Site

  7. Right Column on Search Results Page C21 offices serving the area Agents from all the C21 offices serving the area Presented in Alphabetical order of last name

  8. Listing Details Page Content comes from CREST/Listing Central . Slideshows and Full screen viewers are available. Lead form follows listing office’s CREST preferences to decide whether the lead should go to the Listing Agent or the Listing Office

  9. View More Listings – IDX /eNeighborhoods DBA logo of the office whose IDX Site is being utilized All data comes from the MLS Agents from this office are shown in alphabetic order of last name

  10. Listing Details – IDX /eNeighborhoods DBA logo of the office whose IDX Site is being utilized All data comes from MLS Office contact Lead form Data comes from MLS

  11. Lead Rules for IDX Listings • No change to Area Served rules • Areas Served Office rotation determines the office that will be displayed • All leads go to the IDX enabled office whose site is being utilized • Only exception is C21 listings where the listing office is IDX enabled and completed Listing Association • No Cookies – Rotation rules applied to every search

  12. Telling the difference Some quick pointers to see the difference between the Realogy listings presentation and the IDX listings presentation

  13. Realogy Search Results Page No Office DBA logo Listing Count and Location View offices View more Listings button Data comes from CREST/Listing Central

  14. IDX Search Results Page Office DBA logo View all C21 Listings button Office Name and address View Agents Data comes from MLS and is hosted in eNeighborhoods’ IDX compliant Broker sites

  15. Realogy Listings Details Page No Office DBA logo Agent Leads form where offices CREST preferences allow Favorites, Share and Print buttons Map and Slideshow where available Data comes from CREST/Listing Central

  16. IDX Listings Details Page Office DBA logo Always Office Contact Form Office Name and address View Agents Data comes from MLS and is hosted in eNeighborhoods’ IDX compliant Broker sites

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