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Introduction

Introduction. Managing and Using Information Systems: A Strategic Approach. Introduction. How effective can a business manager be when they are not involved in the IS decisions of their organizations? Should managers rely on experts to make these decisions?

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Introduction

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  1. Introduction Managing and Using Information Systems: A Strategic Approach

  2. Introduction • How effective can a business manager be when they are not involved in the IS decisions of their organizations? • Should managers rely on experts to make these decisions? • What risks is management making when it permits others to make critical IT decisions for the organization?

  3. Real World Examples • Amazon.com has garnered a leadership position in the online world by leveraging their new business model. See www.amazon.com • Expanded market offerings. • Increased customization and personalization • Smarter storage • Cost cutting. • Google has become the leader in the search engine market through innovation, simplicity, and by adding new features. • See www.google.com • Their mission statement can be found at http://www.google.com/corporate/

  4. Participating in Information Decisions • Business managers “must” be involved in information decisions. • IS/IT… • is a critical resource. • enables change in how people work together. • is integrated with almost every aspect of business. • enables business opportunities and new strategies. • can be used to combat business challenges from competitors. • Technology is ubiquitous.

  5. A Business View • IT/IS is a critical resource. • IT/IS is over 50% of capital goods dollars spent in the US. • Over $3,800 a year per capita. • High growth firms invest more in IT. • Business managers decide resource allocation.

  6. People and Technology • People and Technology work together. • Technology is critical. • Workers rely heavily on technology. • Managers must know how to mesh both. • Examine long-term and short-term consequences. • Manage change carefully. • Technology changes rapidly.

  7. Business Goals • IS/IT must support business goals. • It is not an end but a means to an end. • Support and strategic focus. • Must meet user needs. • Must be able to support business transactions.

  8. Organizational Systems • IT must support organizational systems • The people, work processes, and structure. • Carefully consider the consequences of making an IS change. • How will this impact the way work is done? • Will the people accept this new technology? • What changes may need to be made in the structure of the organization?

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