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introducing Offline Crash Course – Pricing Deals

Our Comprehensive Step-by-Step Training Series to Help You Succeed with Local Marketing - Google Places, SEO, Facebook, and much more!. introducing Offline Crash Course – Pricing Deals. A Collaborative Effort by Two Real World Local SEO Experts Brian Anderson Mario Brown.

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introducing Offline Crash Course – Pricing Deals

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  1. Our Comprehensive Step-by-Step Training Series to Help You Succeed with Local Marketing - Google Places, SEO, Facebook, and much more! introducingOffline Crash Course – Pricing Deals A Collaborative Effort by Two Real World Local SEO Experts Brian Anderson Mario Brown

  2. Transforming Your Offline Consulting Business 1 3 2 Business Foundations Technical Expertise Identifying and Selling New Clients Quality Content and Local Marketing Training to Guide You Every Step of the Way

  3. 2 IdentifyingSelling Clients Identifying and Selling New Clients Laying the Groundwork For Your Success

  4. Positioning Your Brand Before you can market to clients, you need to clearly understand and define both who you are and what you are selling • What services do you offer? • Do you do website work? Graphic design? • Are you purely SEO? • Do you engage in Social Media work? • What about direct email? • How do you package these services to clients?

  5. Packaging Your Services - continued • Keep your Packaging Simple • Focus on easy to understand logical “buckets” • Examples: • Search Marketing • Social Media • Website Design • By defining your products into simple categories, clients will really “get” what you are talking about. This will make you $.

  6. Local SEO and Organic SEO • Google Places • Optimized Listing • Citations • Reviews • Videos • Pictures • Coupons • Organic SEO • Keyword Research • Website Optimization • On-page • Off-page • Tracking and analysis • Content

  7. Pricing Your Services Pricing is integral to the sales process. It will effect how you go to market and the types of clients you seek out. • Low price points allow you more options to market. • Higher price points require more thought and strategy on how you will reach your audience

  8. Pricing – Example 1 – Small market CPA http://www.lramoscpa.com/ • Small market CPA firm • Solo practioner • Organic SEO and Google Places • Price quoted • $500 at start, no additional set-up fee • $300 per month

  9. Pricing 2 – Large Market Attorney Name/site being withheld • Large market (Atlanta) personal injury firm • 4 Attorneys / 40 years old • New clients have high value • Pricing Quoted • 2 options: • $2000 upfront, $2000 per month • $2000 upfront, $1200 per month (fenced in keywords)

  10. Pricing – Example 3 – Computer Repair Name/Link being withheld • Small market / typical computer hardware repair • 2 person company • Organic SEO and Google Places • Price quoted • $695 upfront • $350 per month

  11. Pricing – Example 4 – Large Market Attorney Name/Link being masked • Large market Criminal Defense Attorney • Solo practioner • Organic SEO and Google Places • Price quoted • $1500 first month, no additional set-up fee • $795 per month

  12. Pricing – Example 5 – Security Company Name/Site being withheld • State of FL business – 8-10 locations • Organic SEO and Google Places • Price quoted • $2500 upfront • $1250 per month

  13. Pricing – Example 6 – DUI Attorney Name/Site being withheld • Los Angeles – 3 offices • Organic SEO and Google Places • Price quoted • $2495 first month/set-up fee • $1500 per month

  14. Pricing – Example 7 – Moving Company Name/Site being withheld • Atlanta – 2 different companies • 100+ trucks • 25+ years in business • Organic SEO and Google Places • Price quoted • $2500 upfront • $1600 per month

  15. Case Study – Example 8 – Attorney Name/Site being withheld • South Fla • Organic SEO and Google Places • 3 Keywords • Price quoted • $997 at start, no additional set-up fee • $997per month

  16. Pricing Upsells • Content Creation - varies • Reputation Management - $150-1000 • Facebook Fan Page - $150-500 • Mobile Site - $300-$2500 • Press Release Submissions - $75-300 per release • Video Marketing - $100-500, sometimes more • WordPress Blog Creation (assumes they want to add a blog to their static site) – $500 + • Social Media Jumpstart (Facebook, Twitter, YouTube) - $795

  17. Questions & Answers

  18. Our Comprehensive Step-by-Step Training Series to Help You Succeed with Local Marketing - Google Places, SEO, Facebook, and much more! introducingOffline Crash Course – Pricing Deals A Collaborative Effort by Two Real World Local SEO Experts Brian Anderson Mario Brown

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