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iamsmccormick. HOW TO ENHANCE YOUR WORKFORCE CAMPAIGNS. Suzanne McCormick President & CEO United Way of Greater Portland. Jennifer Gifford Director, Community Engagement United Way of Central & Northeast Connecticut. How to Enhance Your Workforce Campaigns. iamsmccormick. Presented By:.

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iamsmccormick

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  1. iamsmccormick

  2. HOW TO ENHANCE YOUR WORKFORCE CAMPAIGNS Suzanne McCormick President & CEO United Way of Greater Portland Jennifer Gifford Director, Community Engagement United Way of Central & Northeast Connecticut • How to Enhance Your Workforce Campaigns • iamsmccormick Presented By:

  3. 7 Steps: Prioritize Your Relationships Change Your Corporate Relationships Develop Engagement Opportunities Build Account Plans Delight Your Partners Track Results & Adjust Grow the Culture • iamsmccormick

  4. Key to Prioritization: • CRITERIA • SEGMENTATION • DISTINGUISHED SERVICES • ALIGNMENT OF RESOURCES • iamsmccormick

  5. Segmentation Framework *Source: United Way Twin Cities • iamsmccormick

  6. Segmentation Framework Tier 3: “Silver” Tier 1: “ Platinum” Executive Support Description: High Executive Support, High Participation Description: High Executive Support, Low Participation Goal: Increase Participation Goal: Maintain support Employee participation Tier 4: “Bronze” Tier 2: “Gold” Description: Low Executive Support, Low Participation Description: Low Executive Support, High Participation Goal: Increase Executive Support Goal: Increase Executive Support • iamsmccormick

  7. Change Your Approach… …to your Corporate Relationships • iamsmccormick

  8. Benchmark Techniques • Appoint internal campaign champion • Set goals & track results • Establish steering committee • Recruit site coordinators • Conduct executive briefings • Establish companywide Leadership Giving program • Conduct effective educational campaign • Structure corporate gift matching • Utilize United Way staff • Organize volunteer/engagement activities • iamsmccormick

  9. Engagement Touch Points • iamsmccormick

  10. Engagement • iamsmccormick

  11. Engagement Thru Storytelling http://www.unitedwaygp.org/lubrary/ • iamsmccormick

  12. Workface Engagement Alignment • iamsmccormick

  13. Workforce Engagement • Volunteer opportunity; team building request • Tier 1 account • Education focus • iamsmccormick

  14. Year-Round Opportunities to LIVE UNITED

  15. LIVE UNITED Year-Round • What does it mean to LIVE UNITED year-round? • What is the value to workforce partners and their employees, the community, and United Way? • How can I get started? • iamsmccormick

  16. What Does it Mean to LIVE UNITED Year-round? • Events • Networks • Volunteer Opportunities • Advocacy • iamsmccormick

  17. DELIGHT • iamsmccormick

  18. Track & Adjust UWGP 2012 employee participation • Average Average • Employee Gift Participation • Top 1% $ 352 39% • Next 9% $ 376 23% • Next 15% $ 244 12% • Remaining 75% $ 196 11% Top 10% compared to the other 90% Ranking Participation Top 10% Companies $321 $363 $359 $374 $4,758,684 $3,784,702 $2,315,102 $1,469,600 Average Gift Total Gift • iamsmccormick NOTE: Ranking based on 2012 aggregate giving at the company level

  19. Track & Adjust • iamsmccormick

  20. Grow the Culture • iamsmccormick

  21. How to Enhance Your Workforce Campaigns • iamsmccormick

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