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Clear Soft-TPE that will bond to a Substrate. Star Thermoplastic Alloys & Rubbers, Inc. 2121 W 21 st Street. Broadview, IL 60155 phone: 708-343-1100 fax: 708-343-1110 www.starthermoplastics.com. Decision Making Process. State the decision goal Establish criteria
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Clear Soft-TPE that will bond to a Substrate Star Thermoplastic Alloys & Rubbers, Inc. 2121 W 21st Street. Broadview, IL 60155 phone: 708-343-1100 fax: 708-343-1110 www.starthermoplastics.com
Decision Making Process • State the decision goal • Establish criteria • Generate alternatives • Make the decision
Decision Criteria • Good Adhesion to random co-polymer flexomer • STAR: Fair • Competitor: Fair • Acceptable Clarity • STAR: Best • Competitor: Good • And?
STAR TPE Approach • Reformulate TPE to bond to Existing substrate • Reformulate TPE to bond to Modified substrate
Cost Impact • Flexomer • $1.00 x 0.025 lb.= $0.0250 • TPE • $2.00 x 0.025 lb.= $0.05 • total estimated cost per toothbrush: $0.0750 • Flexomer • with maleated PP=$1.144 x 0.0225 lb.=$0.025750 • TPE • $2.00 x 0.025 lb.= $0.05 • total estimated cost per toothbrush : $0.07575 • Difference: $0.0075
Summary • Reformulate TPE to bond to Existing substrate • Reformulate TPE to bond to Modified substrate
Decision • What do we need to do next?