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Maintaining accurate contact data throughout its lifecycle

Maintaining accurate contact data throughout its lifecycle. Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November 2007. Agenda. The lifecycle of contact data Data decay Why maintain accurate contact data? Clients using QAS to help them. The lifecycle of contact data.

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Maintaining accurate contact data throughout its lifecycle

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  1. Maintaining accurate contact data throughout its lifecycle Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November 2007

  2. Agenda • The lifecycle of contact data • Data decay • Why maintain accurate contact data? • Clients using QAS to help them

  3. The lifecycle of contact data

  4. Data decay – the facts

  5. Data Decay – the technical aspect

  6. Finance Compliance Brand reputation Why maintain accurate contact data? Environment

  7. Financial “73% of businesses lose potential revenue due to incorrect data.” Are you one of them? “Poor data quality can cost an organisation up to 5% of its turnover.” What does that mean to you? Source: Dynamic Reports research, July 2005

  8. Brand reputation WARNING… Angry customer ahead! 94% annoyed by irrelevant telephone calls 38% by irrelevant mail 44% by irrelevant emails Source: Canvasse Opinion survey, July 2007

  9. Compliance Did you know it is a legal requirement to keep data accurate & up to date?

  10. Environment • Going green is a big issue for: • Your image • Your brand • Your environment

  11. What does this mean to you?

  12. Case studies

  13. QuickAddress Batch with Suppression

  14. The suppression data • Goneaway • Absolute Movers [Experian] • Universal Suppression Service (USS) [Royal Mail] • Change of Address • National Change of Address (NCOA) [Royal Mail] • Deceased • Mortalities for Suppression [Experian] • Mortascreen Mortalities • Do Not Contact • Mailing Preference Service (MPS) • Telephone Preference Service (TPS) • Fax Preference Service (FPS)

  15. Key features • Manage suppression from your desktop • Fully secure, maintain ownership • No need to export and re-import data • Flexible & totally configurable software • Automatic updates with EDU

  16. “The QAS solution has also increased our marketable customer base by about 1 million contacts, as we only market to people with a verified address” Graeme McDermott Customer Insight and Data Manager Automobile Association

  17. “We need accurate data to fulfil our operational objectives of maximising donor revenue. QuickAddress Batch from QAS helps us do this. It is easy to use. Throughput is quick and it ultimately improves our data quality” Liz Curry, CRM Manager Comic Relief

  18. Make the most of our resources • Research papers • Customer case studies • Professional Services Consultants • Your Account Manager Interested? Email: events@qas.com or speak to one of us during the refreshment breaks

  19. Thank you for listening Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November 2007 www.qas.co.uk

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