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BI Norwegian Business School exchange and student recruitment in India

BI Norwegian Business School exchange and student recruitment in India. Exchange. Three exchange partners: Indian Institute of Management Calcutta Management Development Institute Gurgoan Institute of Management Technology Ghaziabad 5-10 students per year Challenges :

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BI Norwegian Business School exchange and student recruitment in India

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  1. BI Norwegian Business Schoolexchange and student recruitment in India

  2. Exchange • Three exchange partners: • Indian Institute of Management Calcutta • Management Development Institute Gurgoan • Institute of Management Technology Ghaziabad • 5-10 students per year • Challenges: • Academiccalendar – Indian students arrivetoo late and leavetooearly • Finances • Cultureshock • Demandingprogrammes in India

  3. Whyrecruit in India? • Secondbiggestexporterof students (China #1) • For variousreasons Indian students arebeginning to moveaway from traditionaldestinations like Australia and UK • Englishlanguageproficiency • Goodquality students – contribution to internationalclassroom • Huge interest in business studies at master level • 205,000 CAT (CommonAdmission Test) takers in 2011 • Most prestigiousschools in India (IIM) have 2700 seatsavailable per year

  4. BI India recruitmentcampaign • Started in 2008/2009 • No fairs butinformationmeetings in hotels • Main focuson master programmes • Butalsobachelorprogrammes • Major urban centers: Delhi, Mumbai, Hyderabad, Chennai, and most recently Pune • Localconsultant/agent

  5. Localhelp paves theway

  6. And theagent/consultant

  7. Helpsyouadapt to localtraditions

  8. Whyconsultant/agent? • Indian students are used to theconceptofeducational agents and actuallyexpect it • According to British Council more than 40% of Indian students use agents • Localfollow up of students is a greatadvantage • More effective and cheaper • Consultantmodelsecurescommitment • Long-term relationship • Costs!

  9. Results (master programmes)

  10. Evaluation • Mismatch betweenbackgroundof students and studyprogrammes at BI • Vast majorityofindianapplying to business programmes have an engineeringbackground • Bridgingprogramme? • Campaignneeds to be refocusedon students with a business background • Buildrelationshipswithcolleges/universitiesthat have undergraduateprogrammes in business/commerceetc • Alumniareimportant • ’Placement’ is extremelyimportant • Internships! • Cooperation withNorwegiancompaniesthatareactive in India • ’GSU liste’ is major obstacle for recruitment at bachelorlevel

  11. Threat: GSU liste? All India Senior School Certificate (Standard 12) issued by CBSE + 1 year university education or Indian School Certificate (ISC Standard 12) issued by CISCE + 1 year university education or Higher Secondary Certificate issued by State Secondary School Boards + 1 year university education or Pre-University Examination Certificate + 1 year university education or Intermediate Examination Certificate + 1 year university education

  12. Meanwhile in Denmark All India Senior School Certificate (AISSC) from Central Board of Secondary Education (CBSE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an All India Senior School Certificate (AISSC) passed with minimum 65%. Indian School Certificate (ISC) from Council for the Indian School Certificate (CISCE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an Indian School Certificate (ISC) passed with minimum 65%. Higher Secondary Certificate or equivalent from other boards: =>An educational higher institution might within the institution’s discretion admit candidates with a Higher Secondary Certificate passed with minimum 85%.

  13. Status GSU liste The use of the list is binding for admissions to first-cycle studies pursuant to the Act relating to Universities and University Colleges of 1 April 2005. (FOR-2007-01-31-173). The use of the list is guiding for admissions to second- and third-cycle studies, subject-specific recognition and general recognition.

  14. GSU liste and admission to Master Most UG programmes in arts, commerce, science in India areofthree-yearduration (engineering, technology: fouryears) Bindingapplicationof GSU liste to master admissionwill lead to demandofextrayearofuniversityeducation for threeyearbachelorprogrammes and furthercomplicaterecruitment to masterlevel studies in arts,business, science

  15. My favouritehotel in India

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