Chapter XI Information Technology in Retailing Business

1. Chapter XIInformation Technologyin Retailing Business By Aj-Kulachatr Chatrakul Na Ayudhaya Marketing Department Business Administration Faculty Payap University Chiang-Mai Thailand Kulachatr Chatrakul Na Ayudhaya

2. Chapter XIInformation Technology: Why is it important? 1. Globalization 2. Higher&Higher Competition 3. Decision Making ; Fast & True “Business as Speed of Thought” 4. More Advantage than competitors 5. Customer Satisfaction Kulachatr Chatrakul Na Ayudhaya

3. Chapter XIInformation Technology: IT About information Technology • Business data is collected by IT • Computer Based Information System ; (CBIS); Processing & Multimedia • Must easy to use • For decision making • For support other department • Reduce cost of business • Networking and Data Communication Kulachatr Chatrakul Na Ayudhaya

4. Chapter XIInformation Technology: RT Information Technology in Retailing • Financial and Accounting • Human Resource Management • Store Front Management • Purchasing & Inventory Management Kulachatr Chatrakul Na Ayudhaya

5. Flow Process of Information System in Business Flow Process of Information System in Business Kulachatr Chatrakul Na Ayudhaya

6. Chapter XIInformation Technology: Financial and Accounting • Accounting Program ; Software • Journal , Ledger ,Account Payable,Receivable • Profit/loss Balance-sheet • Tax and Invoice • Expenses and Operating Report • Inventory report • Financial ; Budgeting , Investing Interest rate , Banking Statement , Cash Flow Foreign Exchange , e-Payment , www.scbeasy.com Kulachatr Chatrakul Na Ayudhaya

7. Kulachatr Chatrakul Na Ayudhaya

8. Chapter XIInformation Technology: Accounting Flow Diagram • Accounting Flow Diagram • ACC/Information flow system • Account Receivable data flow system • Account Payable data flow system • Inventory data flow system Kulachatr Chatrakul Na Ayudhaya

9. Chapter XIInformation Technology: Human Resource Management System • Collecting Data • Office in/out ;Password , ID card • Authentication • Pass voice • Eye-retina scan • Fingerprint • Blood Test or DNA Test • Payroll system Kulachatr Chatrakul Na Ayudhaya

10. Chapter XIInformation Technology:Store front • Store Front & Information Management • P-O-S (point of Sale); Convenience • Cash Control , attendant control • Sale Volume recording • Convenience and easy to use • Secretary ; password , Personal key • flexibility in merchandise and price change • easy to setting discount or promotion • petty cash and recording • Report print out Kulachatr Chatrakul Na Ayudhaya

11. Chapter XIInformation Technology:Store front • Store Front & Information Management • P-O-S (point of Sale); Processing • Stock Balancing Report ; Real time and Batch • Setting of MAX - MIN Inventory level • Merchandise Ranking • Compare and Analysis Cost , Profit , Volume • Outcome of Accounting data • Network and Communication Support • e-Purchasing ; Automatic Stock Replenishment Kulachatr Chatrakul Na Ayudhaya

12. Chapter XIInformation Technology:Store front • Store Front & Information Management • P-O-S (point of Sale);Accessories Cash Drawer Barcode Soft ware Barcode Printer Cash Register Scanner Kulachatr Chatrakul Na Ayudhaya

13. Chapter XIInformation Technology:Store front • Store Front & Information Management • P-O-S (point of Sale);Accessories Keyboard with magnetic card reader Touch screen Computer Back-end Computer& Network Hot Key Desktop scanner Kulachatr Chatrakul Na Ayudhaya

14. Chapter XIInformation Technology:Store front • Store Front & Information Management • P-O-S (point of Sale);Accessories Cordless Scanner PDA-scanner Portable data terminal ; PDT Desktop Printer Kulachatr Chatrakul Na Ayudhaya

15. Chapter XIInformation Technology:POS • P-O-S (point of Sale);System Configuration Cashier Station Terminal Send data/PLU code to terminal ECR Master Slave Slave Send sales/update PLU to back-end office Inventory Manager -Inventory -Sale report -TAX/ACC -Purchasing Cash Manager Warehousing/Store Logistics Bank Kulachatr Chatrakul Na Ayudhaya

16. Chapter XIInformation Technology:Inventory • IT & Inventory Management • Reduce stock and Investment cost • Reduce risk of stock out cost • Supply Chain Management ; SCM • Efficient Consumer Response ; ECR • Automatic Stock Replenishment ; ASR Kulachatr Chatrakul Na Ayudhaya

17. Chapter XIInformation Technology : SCM • Supply Chain Management ; SCM • The process that involved with procurement, purchasing , production , distribution , transportation , warehouse and inventory management. • กระบวนการที่เกี่ยวข้องกับการจัดซื้อจัดหา การผลิต การกระจายสินค้า การคลังสินค้า และการบริหารสินค้าคงคลัง ซึ่งเชื่อมโยงเข้าด้วยกันเป็นห่วงโซ่หรือเครือข่ายให้เกิดการประสานกันอย่างต่อเนื่อง เพื่อประสิทธิภาพและการลดต้นทุน โดยอาศัยเทคโนโลยีสารสนเทศในการเชื่อมโยงข้อมูลเข้าด้วยกัน Kulachatr Chatrakul Na Ayudhaya

18. Chapter XIInformation Technology : ECR • Efficient Consumer Response ; ECR • Efficiency in response the products featuring that delivery to the right place , to the right time and the right price such as the electronic purchasing , electronic payment or automatic interaction • การให้บริการตอบสนองความต้องการแก่ลูกค้าอย่างมีประสิทธิภาพ ในแง่ของลักษณะสินค้า สถานที่จำหน่าย ระบบจัดส่ง ระดับราคา โดยมีเทคโนโลยีที่สามารถตอบสนองได้อย่างรวดเร็ว เช่น ระบบคำสั่งซื้อสินค้าอัตโนมัติ ระบบชำระเงินอีเลคทรอนิคส์ ระบบโต้ตอบอัตโนมัติ Kulachatr Chatrakul Na Ayudhaya

19. Chapter XIInformation Technology : ASR • Automatic Stock Replenishment ; ASR Products to Consumer Logistic Business Business Service Provider Take care of Customer Kulachatr Chatrakul Na Ayudhaya

20. Chapter XIInformation Technology in Retailing Business : Q&A Q&A “สอบเสร็จ…ไปทะเลกันมั๊ย” Kulachatr Chatrakul Na Ayudhaya