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Grandiosa

Grandiosa. By Per-Arne Kvalvåg & Maren Borsheim. Facts about Grandiosa. - First frozen pizza in Norway - First introduced in 1980 - There are sold 27 million Grandiosa-pizzas every year. Consumer Communication.

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Grandiosa

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  1. Grandiosa By Per-Arne Kvalvåg & Maren Borsheim

  2. Facts aboutGrandiosa - First frozen pizza in Norway - First introduced in 1980 - Thereare sold 27 million Grandiosa-pizzaseveryyear

  3. Consumer Communication -Grandiosa’s advertising use music and animation to communicate with consumers -One of their songs was downloaded as a ringtone 700 000 times -The song is repeating their slogan: “ Real love”

  4. Introducing ”Full pakke”

  5. Before introducing “Full Pakke” -51% market share -20 million grandiosas produced and sold every year in Norway

  6. Results - 12 % of market share -Overall market shareincreased to 60 %

  7. Whywastheadvertisingeffective? - Word ofmouth - Ringtones - Facebook - The songended up onthe ”norwegianbillboard”

  8. New campaign

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