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Introduction to Green-e Marketplace and Renewable Energy Claims

Introduction to Green-e Marketplace and Renewable Energy Claims. April 26th, 2012 Orrin Cook Green-e Marketplace Manager Center for Resource Solutions 415-561-2206 orrin@resource-solutions.org. Presentation Roadmap. Introduction to Renewable Energy

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Introduction to Green-e Marketplace and Renewable Energy Claims

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  1. Introduction to Green-e Marketplaceand Renewable Energy Claims April 26th, 2012 Orrin Cook Green-e Marketplace Manager Center for Resource Solutions 415-561-2206 orrin@resource-solutions.org

  2. Presentation Roadmap Introduction to Renewable Energy From Purchase of Renewable Energy to Promotion Overview of Green-e Labeling Program Benefits of Green-e Marketplace and Green-e logo Q&A

  3. How Renewable Energy is Defined Wind Small Hydro Solar Geothermal Biomass Wave/Tidal

  4. National Electricity Mix Source: U.S. Department of Energy, Energy Information Agency (EIA), 2010 data

  5. More Renewables

  6. Renewable Energy: REC + electricity Renewable Energy Certificates are renewable energy. RECs are tracked, traded, sold, and retired. You buy a REC, you’re buying renewable energy.

  7. McDonald’s USA • HSBC N.A. • U.S. Department of Energy • City of Dallas, TX • Lockheed Martin • Cisco Systems • U.S. Air Force • U.S. Environmental Protection Agency • District of Columbia • TD Bank, N.A. Top 20 U.S. Green Power Purchasers Intel Corporation Kohl’s Department Stores Microsoft Corporation Wal-Mart (TX & CA) Whole Foods Staples City of Houston, TX Starbucks City of Austin, TX Hilton Worldwide

  8. Tell your story.

  9. Green Marketing Basics 90% of consumers worldwide want more renewable energy1 80% of U.S. consumers indicated that they care about the use of renewable energy2 50%of consumers worldwide would pay extra for products based on renewable energy3 Consumers want more information about the renewable energy used in the production of brands 1 Global Consumer Wind Study. TNS. 2011 2 LOHAS Consumer Trends Database. NMI. 2008 3 Consumer Attitudes About Renewable Energy: Trends and Regional Differences. NREL and NMI. 2011

  10. 51 Companies • 394,000 MWh • 100% usage for 9 out of 10 participants Program Participants

  11. Verification of Renewable Energy and Use of Green-e certification mark • Allows use of Green-e logo to promote purchase • Minimum purchase or generation requirements • Fee to use trademarked logo • Verification of purchases and percent of use claims • Logo can be used on consumer goods manufactured with 100% renewable energy

  12. Types of Renewable Energy Claims Available under Green-e Marketplace On Product Organization or Company Headquarters Electric Vehicles Re:print

  13. Types of Verification and Claims Products Facilities Organizations Vehicles Re:print

  14. Tradeshows Print Collateral Communicating Your Commitment Product Labels

  15. Websites

  16. Branding

  17. On Product CONTACT Requirement: 100% Headquarters + 100% Product Manufacturing

  18. Over 500 Products

  19. The Benefits of

  20. Green-e Recognition BBMG Study: Green-e Recognition at 21% Nationally

  21. Opening Doors Great River Organic Buywell Coffee

  22. Quarterly Webinars

  23. Video Interviews Case Studies

  24. Product Advocacy Standards Advocacy Consumer Protection

  25. Fee Schedule

  26. Orrin Cook Manager, Green-e Marketplace Center for Resource Solutions 415-561-2106 orrin|at| resource-solutions.org @greenemarktplc CenterForResourceSolutions

  27. Resources www.green-e.org/marketplace Find out how to put the Green-e logo to use for your organization www.resource-solutions.org Get the latest research and reports from CRS, including the recently published study, Unlocking the Power of Renewable Energy Certification to Build Credibility with Consumers www.epa.gov/grnpower Join EPA’s Green Power Partners and Climate Leaders www.epa.gov/grnpower/buygp U.S. EPA’s Guide to Purchasing Green Power www.ftc.gov Comply with the Federal Trade Commission’s Green Guides www.renewableenergymarkets.com Renewable Energy Markets annual conference

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